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IRP V8 Signals the Arrival of a New Ecommerce Trading Era

The next version of the IRP Commerce Cloud delivers unique trading capabilities.
16 March 2021 - 3 min read

No other ecommerce platform gives you so much power over data and sales.

IRP Commerce Cloud V8 has all the functionality needed to run a profitable online business. There are no hidden costs or expensive plugins, just a platform dedicated to your revenue and profit.

IRP Profit Generation Cycle

Data Intelligence
Trading Intelligence & Profit Analysis
Automated Campaigns
Campaign Optimisation, Conversion & Profits
Customer Inbound Acquisition
Google Shopping Feeds
Facebook Feeds
Affiliate Feeds
Customer Shopping
International B2C, B2B Maximising Conversion & AOV
Customer Checkout
Frictionless Payment Conversion Optimisation
Order Fulfilment
Maximising Efficiency, Logistics & Accuracy
Destination Profit

We empower you to control every aspect of your customers’ journey because all your trading data is in a single platform:

  • Through IRP Marketing Cloud you have direct access to 40+ Google shopping feeds and a fully integrated suite of email remarketing tools.
  • With IRP Shopper we provide powerful, fully-featured, international shopping for B2C and B2B.
  • IRP Marketplaces gives you instant access to Amazon and eBay marketplaces and a world-class stock control system.
  • We bring all your customer trading data together in IRP Trading Terminal. Intelligent trading and analytics are transforming how you grow your online business.

In IRP Commerce Cloud V8 we’re empowering you to trade more efficiently and successfully. We’re bringing you new functionality in IRP Shopper and IRP Trading Terminal to increase your revenues and profits.

“This is the tool of choice for professional ecommerce traders”

IRP Trading Terminal is where your trading data comes alive

All IRP Commerce Cloud data is real-time trading data. It not only drives your sales but helps control your costs.

Our focus is on actions that maintain your competitive advantage. IRP Commerce has invested £2.5M in the IRP Trading Terminal. In V8 we’re applying even more intelligence to your data. We’re unlocking profits in a way never seen before.

IRP image

We’ve made IRP Insights more powerful, faster and easier to use.

  • Sales Analysis has a significantly improved experience with a new power filter and enhanced model data display.
  • Significant updates to the intelligence engine and alerts.
  • Mission Control has a new tabbed display making it easier to get to the data that’s important to you.
  • A new IRP Performance Bar - giving you the most important sales and cost information up front.
  • We’ve improved Trading Chat - allowing your teams to chat directly about the business that really matters without leaving the IRP Trading Terminal.

"The IRP Trading Terminal is engineered to drive sales and control costs"

World-class UX and Video Support

At IRP Commerce we understand the benefits of great user experience.

In IRP Commerce Cloud V8, IRP Shopper UX enhancements deliver an unmatched international shopping experience.

We’re bringing you some great new image display configuration and video support:

  • New product page image display configurations for desktop/tablet. You can choose carousel images locations - below, right or in grid views. You can even set different configurations at application, category and model level.
  • We improved the desktop/tablet large image view and there are new configurations to determine how it is displayed.
  • We’re bringing video content directly into your product page (on desktop and mobile). Videos will appear in your carousels just like images and your customers can play them directly within the page.

We’re constantly working to improve user experience across the IRP Commerce Cloud suite. We’ll be delivering more exciting updates through the year. It’s going to be a great year for UX.

IRP image

IRP 2021 Road Map – Answering our customers’ needs

Data and intelligence will be the deciding factors between online market winners and losers. The IRP Commerce Cloud single data source delivers a competitive advantage. The 2021 road map is investing heavily in making your data work even harder for you.

The IRP 2021 Road Map is dedicated to data intelligence, UX and features that increase revenue, margin and profit. Key features include:

  • Trading Terminal Intelligence
  • UX – completion of every IRP Shopper page delivering a world-class experience
  • IRP Marketing Cloud enhancements
  • Subscription buys
  • Multi-category models
  • Stock control intelligent buying
  • ... and much, much more

The IRP Commerce Cloud is also a Privacy First platform to ensure privacy for sellers and buyers.

IRP Intelligence Returns Profit

View the IRP 2021 Road Map
Data intelligence and UX to transform ecommerce profits.

Which ecommerce platform delivers the best ROI?

Our ecosystem is built on data with powerful insights. This is all controlled by an array of performance-monitored services in a competitive ecosystem and focused on the delivery of maximum growth at target CPA. The result is high growth, high profits and emerging leader in ecommerce.

Our unique structure combines state-of-the-art technology, unparalleled, data-driven insights and IRP World – an ecosystem of account managers and service providers all of whom are dedicated to helping our clients reach their target revenues at the target cost per acquisition.

The IRP has consistently outperformed every client’s previous ecommerce platform on sales and profit numbers. Of the c.£1,500,000,000 transacted on the IRP, over 50% has been in international markets – and remains unmatched by any UK system.

Replatforms from Magento and Shopify have seen triple-digit growth in month two as conversion and traffic surge. Recently for example, Ann’s Cottage replatform from Magento has seen revenues grow over 100% and mobile conversion rates grow by 130%.

Profit-driven companies choose IRP technology because we provide the only ecommerce platform focused on increasing revenue, margin and profits.

No system has matched the profits returned by the IRP Commerce Cloud.

Why? Because...


IRP Commerce Cloud

IRP Version 8 roll out will include an update in Client Agreements to ensure all IRP Clients are covered for GDPR in line with recent legislation changes in UK and EU.
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