V9.9 Release Coming Soon

Net Profit Architecture Rethinks eCommerce

Deltas Completes the Dataset

Editor .

30 July 2026 - 4 min read

Net Profit Architecture Rethinks eCommerce

For over a decade IRP has been developing an eCommerce Architecture built around profit.

Profit is the unsolved problem in eCommerce, where median SME net margins are close to breakeven. The industry is missing the key number, but IRP measures and builds around Net Profit. The upcoming V9.9 release completes the data foundation that makes this possible.

This IRP profit architecture work has led to the creation of a new category of eCommerce platform that we call IRP ProfitOS. In ProfitOS eCommerce data, intelligence, products and services are all aligned around a single objective: Merchant Net Profit.

Deltas Complete the Core Metrics Dataset

Why Does the Industry Need a ProfitOS?

The foundation of intelligent systems is data and the upcoming IRP V9.9 release completes the IRP Core Metrics Dataset for eCommerce.

IRP is releasing this comprehensive first-party eCommerce dataset that now includes all of the change values (Deltas). The dataset offers real-time visibility across 35 trading metrics, down to Unit Net Profit level, covering every aspect of Merchant trading.

With the release of Deltas in V9.9, the final component of the IRP Core Metrics Dataset is complete. Deltas reveal the changes in the metrics - the current value, previous value, absolute change, percentage change - all segmentable by 12 combinable dimensions.

35 x 4 Datapoints Segmentable by 12 Dimensions

The Significance of Deltas Extends Far Beyond Reporting

Traditional reports tell Merchants what happened but Deltas reveal where performance is changing and it opens up the door to automation and why performance changes. Deltas expose the direction and rate of change across trading metrics for AI to consume.

Based on this dataset - Merchants, Agencies and AI can identify opportunities and threats faster - reacting to the eCommerce market in real time. This creates a deep understanding of trading performance and provides the foundation for advanced forms of intelligence, machine learning and automation.

IRP Architecture has Rebuilt eCommerce around Net Profit

Deltas Signposts Intelligence & Automation

Completing Deltas and the dataset is not the destination - it is the starting point. The next challenge is understanding what the data means and how it can be used to automate better Merchant outcomes.

This is where DeepAgent comes in. AI does not learn from static snapshots. It learns from change. Trading Deltas provide the direction, momentum and context required for intelligent automation.

The next generation of eCommerce will not be defined by who has the most data, but by who can turn data into automated action. ProfitOS is IRP's vision for that future.

DeepAgent AI Trading Automation is the IRP priority

What else in V9.9? Ongoing User Experience Simplification

Simplification and Automation go hand in hand. As part of the ongoing Simplify<>Automate programme, V9.9 introduces a total overhaul of Banner Administration. Banners are one of the most powerful merchandising and conversion tools for Merchants to target multiple countries and devices.

The new Banner Administration experience has been rebuilt to make banners fast and easy. Merchants can now manage banners with greater flexibility, improved usability and a more intuitive workflow, reducing administration time while enabling teams to react faster to trading opportunities and promotional activity.

The redesign continues IRP's wider transformation of platform UX, with simplification initiatives across Homepages, Blogs and Content Pages and the rest of the system with Navigation coming next.