Notifications
You currently have no notifications!
Search
Menu
Close Menu

Net profit is the true metric of ecommerce success

As eComm Live2022 starts it is time to embrace what data intelligence can do and to focus on net profits.
Author
22 April 2022 - 2 min read

As IRP looks forward to eComm Live 2022 we focus on the key metric of ecommerce success - it’s not SEO, PPC, Google or Facebook - it’s Merchant Owner Net Profit.

Net profit solves ecommerce and while it can be hard to calculate - data reveals this in IRP.

All other ecommerce metrics are simply inputs into merchant profitability. Without merchant net profit ecommerce has not worked out how to measure or report correctly.

By focusing on merchant net profitability ecommerce teams are empowered to trade their way to success and see all of the inputs for what they are. By combining the power of people, data and profit - teams, services and growth can all be benchmarked and profit per trade can be revealed.

“To outperform in the global marketplace, merchants need to see more, understand better, act facter and trade ahead of the market.”

Dan Loughlin - CEO, IRP Commerce

Profit per Trade

Actioning ecommerce intelligence through a single data source is the way to deliver visibility on cost of goods, sales, traffic, fixed costs and profit per trade.

We believe that visibility of costs and sales allows merchants to trade their ecommerce market ahead of their competition.

Harness the Value of Data

Ecommerce is converging where people, data and profit all need to be connected in real time delivering one goal - net profit. With technology as the great leveller, merchants can manoeuvre into prime position and harness the value of their ecommerce data and the massive scale of global ecommerce markets.

As eComm Live2022 starts it is time to embrace what data intelligence can do and to focus on net profits. If any of us are not talking about merchant owner net profit then ultimately we are really not talking about ecommerce success at all!

View IRP March 2022 ecommerce market data

- COMMENTS
You must be logged in to comment on this article. Click here to Login to the IRP World
Live Market Data
Today v Yesterday +0.20%
May 2022 v May 2021 -10.62%
YTD 2022 v 2021 -22.37%
Arts and Crafts +0.83%
Baby & Child -0.12%
Cars and Motorcycling +0.54%
Electrical & Commercial Equipment -0.47%
Fashion Clothing & Accessories +0.19%
Food & Drink +0.44%
Health and Wellbeing +0.25%
Home Accessories and Giftware +0.15%
Kitchen & Home Appliances +0.50%
Pet Care +0.06%
Sports and Recreation +0.20%
Toys, Games & Collectables +0.42%

Copyright © 2021 IRP Commerce. Use of this website constitutes acceptance of the IRP World Acceptable Use Policy, IRP World Terms of Use, IRP Privacy Policy and IRP Cookie Policy

IRP Commerce Limited, Concourse 3, Catalyst, BT3 9DT, UK. Company Number: NI 041856. VAT Number: GB 888249658
A Deloitte Fast 50 Company eight times: 2010, 2011, 2012, 2013, 2014, 2018, 2019 & 2020