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DV8 has migrated its online operation to the IRP
New Deal In Style For Fashion Retailer
DV8 has more than 40 stores across Ireland, including a flagship store in Belfast city centre and is set to invest £1.5 million over the next 2 years on warehousing and technology, as well as hiring several new staff.
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05 June 2018 - 3 min read

IRP Commerce is celebrating after leading fashion retailer DV8 migrated its online operation www.DV8fashion.com onto its IRP platform.

DV8 has more than 40 stores across Ireland, including a flagship store in Belfast city centre and is set to invest £1.5 million over the next 2 years on warehousing and technology, as well as hiring several new staff.

The IRP has transacted more than £1 billion online for UK and Irish retailers and since moving to the platform, DV8 is already reaping the benefits. The company is seeing a 50 per cent uplift in online sales compared to the same period last year. Top-selling countries for the retailer include Australia and the States.

DV8 offers a portfolio of the world's best fashion retail brands for customers aged 18-40 years, and is successful with 'Bedroom Brands' inspired by reality TV stars and also wardrobe staples from Superdry, Calvin Klein and Vans.

Neville McDowell from DV8 said, “We made the move to the IRP to create a more streamlined link between our bricks-and-mortar stores and online offering. We also have a massive international opportunity and the IRP platform is helping us reach global markets. In addition, the IRP analytics offers an intelligent approach to selling that uses artificial intelligence to monitor 'lost' sales, thus giving us the chance to reduce this gap so we can significantly increase our sales.”

Chris McEldowney from IRP Commerce said, “We are delighted to have DV8 on board. The company is an excellent example of a multichannel retailer that has the ability to target an international audience. Although fashion is a notoriously competitive sector, the team, coupled with the world-class capabilities of the IRP platform gives us confidence that this partnership will work long-term.”

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