One of the world's biggest nursery retailers
Why Global Nursery Retailer Has Confidence in the IRP Platform
The IRP platform makes the customer journey simple by instilling customer confidence in buying products
05 March 2019 - 2 min read

Samuel Johnston is one of the world's biggest nursery retailers. Established in 1936, this multichannel business sells brands such as iCandy, Jane, Silver Cross and Venicci through its boutique showroom in greater Belfast and to international customers online.

Over the next five years, Samuel Johnston plans to expand into selling toys and outdoor educational products for children. With great advice in targeting the right people, Samuel Johnston has been able to get its message and brands out there on the IRP platform.

The IRP platform makes the customer journey simple by showing products clearly, keeping descriptions easy, using videos effectively and most importantly instilling customer confidence in buying and receiving the product.

How would Samuel Johnston sum up the IRP platform? Sales focused, a strong focus on strategy and planning and it has a nice human touch that gets problems resolved quickly and easily and provides the team with constructive criticism if needed.

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