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Enable Rakuten Marketing Integration - 15 results in Strategy Centre

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IRP Ecommerce Fundamentals
Updating and maintaining IRP Feeds gives Merchants global reach to customers in all the world's key traffic channels.
Published: 05 Dec 2023
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IRP Ecommerce Financial Secrets
Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters?
Published: 13 Aug 2022
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Marketing & Acquisition
Ensure your email marketing is successfully generating revenue on the IRP.
Published: 21 Sep 2021
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Inspiration & Opinion
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Published: 20 Nov 2018
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Marketing & Acquisition
We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.
Published: 30 Oct 2018
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IRP Ecommerce Financial Secrets
By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost.
Published: 26 Sep 2018
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Marketing & Acquisition
When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible.
Published: 29 Nov 2017
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Marketing & Acquisition
The very first steps of the product launch are vital, right from the product data, name and description.
Published: 23 Nov 2016
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IRP Ecommerce Financial Secrets
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Published: 05 Oct 2016
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IRP Ecommerce Financial Secrets
This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively.
Published: 01 Jul 2016
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IRP Ecommerce Financial Secrets
Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.
Published: 09 Mar 2016
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Marketing & Acquisition
The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns.
Published: 10 Jun 2015
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Marketing & Acquisition
In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.
Published: 10 Jun 2015
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IRP Ecommerce Fundamentals
The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.
Published: 26 Nov 2014
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Marketing & Acquisition
Email marketing using the IRP is a very simple and effective tool for engaging with your customer.
Published: 14 Jan 2014
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Live Market Data
Today v Yesterday 0.06%
December 2024 v December 2023 46.24%
YTD 2024 v 2023 8.79%
Arts and Crafts 0.18%
Baby & Child 0.01%
Cars and Motorcycling 0.03%
Electrical & Commercial Equipment 0.40%
Fashion Clothing & Accessories 0.03%
Food & Drink 0.11%
Health and Wellbeing 0.08%
Kitchen & Home Appliances 0.29%
Pet Care 0.12%
Sports and Recreation 0.04%
Toys, Games & Collectables 0.78%

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