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Google PPC - 9 results

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Application Settings
Application Settings
Application Settings act as default settings for almost all of the features within the IRP. Although there are a large number of settings, it is...
Published: 19 Oct 2021
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PPC Admin Overview
PPC & SEO
For an online retailer, the job of creating and managing keywords and ads for all products, brands and categories manually is a time-consuming,...
Published: 14 Sep 2020
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Text Adverts
PPC & SEO
You use this screen to create the adverts that appear in search engine results containing PPC keywords.
Published: 21 Jul 2020
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Scripts
PPC & SEO
You use this section to add more than one Google Conversion Tracking Script to the IRP (the Order Confirmation Page after a customer has completed...
Published: 15 Sep 2020
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50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance
IRP Ecommerce Fundamentals
Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results
Published: 13 Oct 2022
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A Guide to Using the IRP PPC Advanced Keyword Bank and Advert Manager with Finch
IRP Research
This article provides an outline of the areas that should be optimised when working with a client on the PPC Advanced Keyword Bank and Advert Manager.
Published: 14 Feb 2017
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How to Create a Successful Product Launch
Marketing & Acquisition
The very first steps of the product launch are vital, right from the product data, name and description.
Published: 23 Nov 2016
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How to Import Google Campaigns into Bing
Marketing & Acquisition
Bing Ads is slowly eating away at Google's search engine market share and so IRP customers should advertise on the Bing network.
Published: 25 Jul 2016
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Is Google An Effective Sales Channel?
Inspiration & Opinion
Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered.
Published: 23 Jun 2016
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YTD 2023 v 2022 +1.02%
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