Search Results "IRP Administrators"

Going Global with IRP Feeds on Marketing Cloud

IRP Ecommerce Fundamentals

Updating and maintaining IRP Feeds gives Merchants global reach to customers in all the world's key traffic channels.

Published: 05 Dec 2023

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Google Analytics 4 Operating Seamlessly on IRP

IRP Analytics & Reporting

IRP Commerce Cloud is now fully integrated with Google Analytics 4

Published: 26 Jun 2023

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Unlock Conversion by Optimising IRP Search

IRP Ecommerce Fundamentals

IRP Search helps your high-intent shoppers zero in on their desired items fast — it also collects important data points on what your customers want.

Published: 14 Aug 2022

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IRP Marketing Campaigns - Remarketing for Profit

Marketing & Acquisition

Ensure your email marketing is successfully generating revenue on the IRP.

Published: 21 Sep 2021

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GDPR-Compliant IRP Tracking - Update for IRP Agencies, Merchants and Service Providers

IRP Research

With increasing GDPR enforcement, it is critical to follow the IRP Tracking and Attribution Standard.

Published: 02 Jul 2021

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Turning Threats into Opportunities in Uncertain Times

IRP Research

Discover how Built For Growth has generated exponential, profitable growth during lockdown.

Published: 30 Mar 2021

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Black Friday traffic surge handled seamlessly by IRP Commerce Cloud

IRP Research

William Bailie, CTO of IRP Commerce, talks about how the investment in secure, cloud-based infrastructure enables IRP to handle the surge in customer demand seamlessly.

Published: 09 Dec 2020

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Making the Most of Klarna on Your IRP Platform

Conversion & Retention

When you add any new feature or product to your IRP, you should be informing your customers as soon as possible. Otherwise, how are they going to know it's there?

Published: 18 Feb 2020

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Getting the Most Out of SEO on the IRP

Marketing & Acquisition

SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines.

Published: 06 Jan 2020

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How IRP Commerce Runs an Efficient Replatforming Project

IRP Research

Using our optimised deployment processes and project plans, customers can ensure that their deployment is completed on schedule and that their new website users have the best experience possible.

Published: 06 Nov 2019

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Black Friday Ultimate Guide

Marketing & Acquisition

Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.

Published: 05 Aug 2019

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Accelerate Your International Revenues Using Local Payment Methods on the IRP

Conversion & Retention

Traffic from international countries not converting? Maybe you should offer LPMs.

Published: 21 Jun 2019

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IRP White Paper on Sales Expectations for the First Three Months after Replatforming

IRP White Papers

The most important question about replatforming is: how will it affect your sales? For companies of all turnovers, the four-stage sales pattern is the same: possible dip, recovery, stability and then growth.

Published: 28 Feb 2019

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Optimising Email Deliverability Using the IRP and SendGrid

Conversion & Retention

This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.

Published: 18 Feb 2019

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The Future Of Ecommerce Will Be Fought Out On Intelligent Systems

Inspiration & Opinion

Ecommerce companies need clear information to make rational choices that are in the interests of profitability. The IRP Trading Terminal provides a solution to this problem.

Published: 06 Feb 2019

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Alipay on the IRP and the Implications of Currency Conversions on Accounting

IRP Research

Using localised payments, such as Alipay for Chinese and Hong Kong sales, offers a huge advantage to aspirational retailers and distributors wanting to expand into the global market. Here are a few things you should know before embarking down this road.

Published: 25 Jan 2019

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Attribution and Alignment in Ecommerce Teams

Inspiration & Opinion

In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.

Published: 20 Nov 2018

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IRP Commerce Trade Mission to China

IRP Research

In October 2017, we undertook a ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip.

Published: 20 Dec 2017

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IRP Campaign Checklist

Marketing & Acquisition

When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible.

Published: 29 Nov 2017

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Google Shopping Capabilities of the IRP

IRP Research

This article describes some of the key data that is required and used by Google Shopping Feeds.

Published: 29 Nov 2017

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How the IRP Platform Transacted More Than £1 Billion in Online Sales

Inspiration & Opinion

Migrating to the IRP platform gives companies the potential to further elevate their revenues, outperform their competition and maximise their opportunities for success — in some instances from day one.

Published: 21 Jun 2017

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IRP Interventions - Strategies for Revenue Growth

IRP Research

This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.

Published: 17 Apr 2017

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The Impact on Revenue of a Promotions Campaign

IRP Research

Promotions have a positive affect on consumers and increase the probability that they will make a purchase.

Published: 17 Apr 2017

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Ecommerce – The End Game

Inspiration & Opinion

The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.

Published: 14 Apr 2017

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Guidelines for Great Customer Service

Conversion & Retention

Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.

Published: 12 Apr 2017

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Offering Local Payment Methods on the IRP

IRP Research

The IRP offers users the ability to avail of many Local Payment Methods (LPMs) in international territories via its integration with Worldpay.

Published: 14 Mar 2017

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From £0 to £200K in 8 Months on the IRP

IRP Research

Discover how an IRP client increased sales from £0 to >£200K in eight months using IRP technology combined with account management.

Published: 28 Feb 2017

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A Guide to Using the IRP PPC Advanced Keyword Bank and Advert Manager with Finch

IRP Research

This article provides an outline of the areas that should be optimised when working with a client on the PPC Advanced Keyword Bank and Advert Manager.

Published: 14 Feb 2017

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Successful Sales and Promotions on the IRP

Conversion & Retention

Planning is crucial when it comes to successful sales using the IRP system. Calendars and planning ahead of time are vital for the success of your digital strategy.

Published: 01 Dec 2016

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The Future of IRP Technology and IRP World

Inspiration & Opinion

This short article aims to give you an idea of where IRP technology and IRP World will go over the next three years.

Published: 01 Nov 2016

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The Implications of a Cost of Revenue Accounting Model in Ecommerce

IRP Ecommerce Financial Secrets

It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.

Published: 05 Oct 2016

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Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment

Inspiration & Opinion

The CRC story has some wider business interest because it is essentially one of growth – how we assisted a very small UK company to become the world's largest online bike store, without taking on investment.

Published: 07 Sep 2016

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Why Most Retailers Fail to Cross the Ecommerce Chasm

Inspiration & Opinion

It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.

Published: 01 Sep 2016

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How Businesses on the IRP can Navigate Internationally

Inspiration & Opinion

Think of the online journey as a boat journey. You will need a captain (your ecommerce manager), a crew (your ecommerce team, including your IRP Account Manager) and a boat that is proven (the IRP platform).

Published: 04 Jul 2016

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IRP White Paper on Replatforming to the IRP

IRP White Papers

An ecommerce platform migration is a major decision that affects both a company and its customers. Once the decision is made, it's important to mitigate risk and ensure that a detailed and well-constructed plan is in place so that the replatforming project runs smoothly.

Published: 20 Jan 2016

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The Role of Artificial Intelligence in the Future of Commerce

Inspiration & Opinion

Every major area in Traffic, Conversion and Retention faces automation by AI augmented systems. In the end, as with chess, AI machines will 'play ecommerce' even better than the best people.

Published: 12 Jan 2016

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The Pros and Cons of Online Customer Reviews

Conversion & Retention

One factor that can contribute to your success is using online customer reviews to build a stronger online presence.

Published: 15 Oct 2015

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Graduating from Email Marketing to Engaging Marketing

Marketing & Acquisition

Email marketing is a great channel to drive sales but, on its own, it is no longer enough. You need to talk to your audience about things they care about — and do it on the channels they are going to engage with.

Published: 07 Jul 2015

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The Danger of Unknown Unknowns in Ecommerce

Inspiration & Opinion

Many businesses “don’t know what they don’t know”. IRP Insights will pull information from the “unknown” into the “known”.

Published: 12 May 2015

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The Role of Technology in the Retail Landscape

Inspiration & Opinion

The retail environment is set to become ever more complex and reliant on technology for success.

Published: 31 Mar 2015

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IRP Ecommerce Calculator

IRP Ecommerce Fundamentals

The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.

Published: 26 Nov 2014

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The Role of an IRP Ecommerce Manager

IRP Ecommerce Fundamentals

To identify, appoint and confirm an IRP Ecommerce Manager is one of the most important steps that a pure play or multichannel online business can make.

Published: 27 Oct 2014

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Remarketing and Display Advertising

Marketing & Acquisition

The online digital remarketing channel is a great way to reconnect with customers after they have been on your site.

Published: 14 Oct 2014

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Defining Your A/B Testing Goals

Conversion & Retention

By defining goals for your A/B testing, mapping out user flows and running high-impact tests, you can acquire data to back up your changes and provide answers to your questions.

Published: 13 Oct 2014

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Patch your tyre before riding on

Inspiration & Opinion

Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!

Published: 13 Oct 2014

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Paid Search Marketing

Marketing & Acquisition

In today’s digital world one of the most common and useful ways to attract traffic to your site is by using Pay Per Click (PPC) advertising.

Published: 10 Oct 2014

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Ecommerce Analytics Overview

IRP Analytics & Reporting

Analytics plays a key role in business. Even more so in the digital commerce sphere where it is easy to measure and collate data.

Published: 14 Jan 2014

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Email Marketing

Marketing & Acquisition

Email marketing using the IRP is a very simple and effective tool for engaging with your customer.

Published: 14 Jan 2014

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Multichannel Optimisation

Marketing & Acquisition

The word 'multichannel', and even bolder terms such as 'omnichannel' and 'total retail' are key statements about where retail is going.

Published: 14 Jan 2014

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International Expansion

Build, Manage & Grow

Most retailers recognize the opportunity to extend the reach of their brand and products by selling online into new markets.

Published: 24 Oct 2013

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IRP Administrators - 53 results in Strategy Centre