Ignore Shipping Restrictions - 5 results in Strategy Centre
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Black Friday Ultimate Guide
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.
Marketing & Acquisition
Published: 05 Aug 2019
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The Evil Domino Effect of Raising Shipping Prices
This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.
IRP Research
Published: 09 May 2017
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Guidelines for Great Customer Service
Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.
Conversion & Retention
Published: 12 Apr 2017
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9 Easy Steps to Americanise Your Website
By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.
Build, Manage & Grow
Published: 30 Aug 2016
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Reasons Why Customers Abandon Their Baskets
Recent surveys reveal why basket abandonment happens and suggest ways for retailers to address the issue.
Conversion & Retention
Published: 24 Jun 2015
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