Search Results "Vat Rate"

	Black Friday Ultimate Guide Marketing & Acquisition Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period. Published: 05 Aug 2019	View
	Accelerate Your International Revenues Using Local Payment Methods on the IRP Conversion & Retention Traffic from international countries not converting? Maybe you should offer LPMs. Published: 21 Jun 2019	View
	Optimising Email Deliverability Using the IRP and SendGrid Conversion & Retention This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue. Published: 18 Feb 2019	View
	Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season Marketing & Acquisition We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season. Published: 30 Oct 2018	View
	The Evil Domino Effect of Raising Shipping Prices IRP Research This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number. Published: 09 May 2017	View
	IRP Interventions - Strategies for Revenue Growth IRP Research This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017. Published: 17 Apr 2017	View
	The Impact on Revenue of a Promotions Campaign IRP Research Promotions have a positive affect on consumers and increase the probability that they will make a purchase. Published: 17 Apr 2017	View
	Ecommerce – The End Game Inspiration & Opinion The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now. Published: 14 Apr 2017	View
	From £0 to £200K in 8 Months on the IRP IRP Research Discover how an IRP client increased sales from £0 to >£200K in eight months using IRP technology combined with account management. Published: 28 Feb 2017	View
	Use Word of Mouth Marketing to Get More Sales Marketing & Acquisition Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing. Published: 22 Feb 2017	View
	The Essence of Conversion in Ecommerce Conversion & Retention It is a simple fact that identifying a customer's needs and removing their objections is at the core of all forms of selling, no matter how simple or complex the product or the selling medium. Published: 09 Jan 2017	View
	How Businesses on the IRP can Navigate Internationally Inspiration & Opinion Think of the online journey as a boat journey. You will need a captain (your ecommerce manager), a crew (your ecommerce team, including your IRP Account Manager) and a boat that is proven (the IRP platform). Published: 04 Jul 2016	View
	The Importance of a Multichannel Communications Strategy Marketing & Acquisition In today’s digital age, a modern marketer needs to be aware of a plethora of channels available so that each campaign has a truly multichannel approach. Published: 01 Jun 2016	View
	The Pros and Cons of Online Customer Reviews Conversion & Retention One factor that can contribute to your success is using online customer reviews to build a stronger online presence. Published: 15 Oct 2015	View
	The Social Commerce Revolution Marketing & Acquisition Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels. Published: 01 Sep 2015	View
	Graduating from Email Marketing to Engaging Marketing Marketing & Acquisition Email marketing is a great channel to drive sales but, on its own, it is no longer enough. You need to talk to your audience about things they care about — and do it on the channels they are going to engage with. Published: 07 Jul 2015	View
	Ecommerce As Chess Inspiration & Opinion There are some interesting parallels between chess play and ecommerce strategy. To be successful in either, you need to have a deep understanding of the game. Published: 23 Jun 2015	View
	Create Effective Email Marketing Campaigns Marketing & Acquisition The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns. Published: 10 Jun 2015	View
	Getting Started with Google Analytics IRP Analytics & Reporting By having an understanding of Google Analytics you will be able to interpret and convert data into meaningful information. Published: 07 Jan 2015	View
	IRP Ecommerce Calculator IRP Ecommerce Fundamentals The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation. Published: 26 Nov 2014	View
	Social Media Marketing Marketing & Acquisition Good social media engagement can make all the difference when it comes to brand loyalty. But you need a strategy. Published: 07 Nov 2014	View
	Content Marketing Marketing & Acquisition Your content needs to always be appealing and relevant to your target audience and the direction in which you are trying to mould their behaviour. Published: 04 Nov 2014	View
	Defining Your A/B Testing Goals Conversion & Retention By defining goals for your A/B testing, mapping out user flows and running high-impact tests, you can acquire data to back up your changes and provide answers to your questions. Published: 13 Oct 2014	View
	Patch your tyre before riding on Inspiration & Opinion Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain! Published: 13 Oct 2014	View
	Paid Search Marketing Marketing & Acquisition In today’s digital world one of the most common and useful ways to attract traffic to your site is by using Pay Per Click (PPC) advertising. Published: 10 Oct 2014	View
	Simple Adjustments to your Website can Improve Conversion Rates by 25% IRP Research We launched the 'CR25' project in June 2014 with the goal of establishing a 25% increase in conversion rates in Q3 2014 versus Q3 2013 for clients using our IRP. Published: 09 Oct 2014	View
	Email Marketing Marketing & Acquisition Email marketing using the IRP is a very simple and effective tool for engaging with your customer. Published: 14 Jan 2014	View
	Ecommerce Strategy & Planning IRP Ecommerce Fundamentals Strategy and planning play a fundamental role in business, not least online, and even more so in a complex world that now operates across multiple sales channels and devices. Published: 14 Jan 2014	View
	Building an Ecommerce Team IRP Ecommerce Fundamentals An effective team is just as critical to a successful online business as are your website, products and technology. Published: 24 Oct 2013	View
	Traffic, Conversion & Retention Conversion & Retention Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention. Published: 24 Oct 2013	View
	Ecommerce Fundamentals IRP Ecommerce Fundamentals Ecommerce is the fastest-growing area of business, supercharged by innovations in technology and changing consumer behaviour. Published: 24 Oct 2013	View

Black Friday Ultimate Guide

Marketing & Acquisition

Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.

Published: 05 Aug 2019

View

Accelerate Your International Revenues Using Local Payment Methods on the IRP

Conversion & Retention

Traffic from international countries not converting? Maybe you should offer LPMs.

Published: 21 Jun 2019

View

Optimising Email Deliverability Using the IRP and SendGrid

Conversion & Retention

This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.

Published: 18 Feb 2019

View

Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season

Marketing & Acquisition

We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.

Published: 30 Oct 2018

View

The Evil Domino Effect of Raising Shipping Prices

IRP Research

This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.

Published: 09 May 2017

View

IRP Interventions - Strategies for Revenue Growth

IRP Research

This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.

Published: 17 Apr 2017

View

The Impact on Revenue of a Promotions Campaign

IRP Research

Promotions have a positive affect on consumers and increase the probability that they will make a purchase.

Published: 17 Apr 2017

View

Ecommerce – The End Game

Inspiration & Opinion

The requirement to manipulate outcomes in favour of more sales is the core of ecommerce. Harnessing the ability of AI systems such as DeepAgent to do this is where ecommerce is going right now.

Published: 14 Apr 2017

View

From £0 to £200K in 8 Months on the IRP

IRP Research

Discover how an IRP client increased sales from £0 to >£200K in eight months using IRP technology combined with account management.

Published: 28 Feb 2017

View

Use Word of Mouth Marketing to Get More Sales

Marketing & Acquisition

Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing.

Published: 22 Feb 2017

View

The Essence of Conversion in Ecommerce

Conversion & Retention

It is a simple fact that identifying a customer's needs and removing their objections is at the core of all forms of selling, no matter how simple or complex the product or the selling medium.

Published: 09 Jan 2017

View

How Businesses on the IRP can Navigate Internationally

Inspiration & Opinion

Think of the online journey as a boat journey. You will need a captain (your ecommerce manager), a crew (your ecommerce team, including your IRP Account Manager) and a boat that is proven (the IRP platform).

Published: 04 Jul 2016

View

The Importance of a Multichannel Communications Strategy

Marketing & Acquisition

In today’s digital age, a modern marketer needs to be aware of a plethora of channels available so that each campaign has a truly multichannel approach.

Published: 01 Jun 2016

View

The Pros and Cons of Online Customer Reviews

Conversion & Retention

One factor that can contribute to your success is using online customer reviews to build a stronger online presence.

Published: 15 Oct 2015

View

The Social Commerce Revolution

Marketing & Acquisition

Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels.

Published: 01 Sep 2015

View

Graduating from Email Marketing to Engaging Marketing

Marketing & Acquisition

Email marketing is a great channel to drive sales but, on its own, it is no longer enough. You need to talk to your audience about things they care about — and do it on the channels they are going to engage with.

Published: 07 Jul 2015

View

Ecommerce As Chess

Inspiration & Opinion

There are some interesting parallels between chess play and ecommerce strategy. To be successful in either, you need to have a deep understanding of the game.

Published: 23 Jun 2015

View

Create Effective Email Marketing Campaigns

Marketing & Acquisition

The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns.

Published: 10 Jun 2015

View

Getting Started with Google Analytics

IRP Analytics & Reporting

By having an understanding of Google Analytics you will be able to interpret and convert data into meaningful information.

Published: 07 Jan 2015

View

IRP Ecommerce Calculator

IRP Ecommerce Fundamentals

The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.

Published: 26 Nov 2014

View

Social Media Marketing

Marketing & Acquisition

Good social media engagement can make all the difference when it comes to brand loyalty. But you need a strategy.

Published: 07 Nov 2014

View

Content Marketing

Marketing & Acquisition

Your content needs to always be appealing and relevant to your target audience and the direction in which you are trying to mould their behaviour.

Published: 04 Nov 2014

View

Defining Your A/B Testing Goals

Conversion & Retention

By defining goals for your A/B testing, mapping out user flows and running high-impact tests, you can acquire data to back up your changes and provide answers to your questions.

Published: 13 Oct 2014

View

Patch your tyre before riding on

Inspiration & Opinion

Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!

Published: 13 Oct 2014

View

Paid Search Marketing

Marketing & Acquisition

In today’s digital world one of the most common and useful ways to attract traffic to your site is by using Pay Per Click (PPC) advertising.

Published: 10 Oct 2014

View

Simple Adjustments to your Website can Improve Conversion Rates by 25%

IRP Research

We launched the 'CR25' project in June 2014 with the goal of establishing a 25% increase in conversion rates in Q3 2014 versus Q3 2013 for clients using our IRP.

Published: 09 Oct 2014

View

Email Marketing

Marketing & Acquisition

Email marketing using the IRP is a very simple and effective tool for engaging with your customer.

Published: 14 Jan 2014

View

Ecommerce Strategy & Planning

IRP Ecommerce Fundamentals

Strategy and planning play a fundamental role in business, not least online, and even more so in a complex world that now operates across multiple sales channels and devices.

Published: 14 Jan 2014

View

Building an Ecommerce Team

IRP Ecommerce Fundamentals

An effective team is just as critical to a successful online business as are your website, products and technology.

Published: 24 Oct 2013

View

Traffic, Conversion & Retention

Conversion & Retention

Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention.

Published: 24 Oct 2013

View

Ecommerce Fundamentals

IRP Ecommerce Fundamentals

Ecommerce is the fastest-growing area of business, supercharged by innovations in technology and changing consumer behaviour.

Published: 24 Oct 2013

View

Vat Rate - 31 results in Strategy Centre