THE COMPANY & THE CHALLENGE
MARKET: Pet Care
COMPANY: Owner Led
OUTCOME: World’s second-largest dog grooming suppliers
Before migrating to the IRP, Christies Direct’s site was performing below average for its industry.
For Christies Direct, the IRP experience has been excellent. The company noticed a big difference in traffic figures almost from day one — it was like a light switch on effect.
Business has continually grown in the five years since the company has been with the IRP. Christies Direct now exports to more than 30 countries worldwide and the IRP has been a major factor in this achievement.
SEAMLESS SYSTEMS INTEGRATION
Getting new customers is important, but 80% of Christies Direct sales come from repeat business. This means it needs a web platform that makes it simple for the customer to order and easy for the team to integrate with internal IT systems.
For the Christies Direct team, the IRP back office is very easy to use — products are seamlessly uploaded. This ensures the customer ordering process is smooth, fast and efficient. Customer feedback indicates that the IRP has improved the overall customer experience.
IRP insights have been invaluable as they tell where customers come from, what pages they visit and more importantly where they leave — this helps Christies Direct specifically target browsers to the site and convert them into sales.
ACHIEVING GLOBAL POTENTIAL
Christies Direct has never felt that being located in Northern Ireland has in any way hindered sales, as using the IRP has made it possible for an Irish company to compete on a global scale.
In the next five years the ambition for Christies Direct is to become the leading pet grooming website in the world, and with the on-going IRP developments, this milestone is now possible.
Now ChristiesDirect.com is the leading website in its industry and the world’s 2nd largest dog grooming suppliers.