Note: You should use the Traffic Sources and Traffic Partners sections of IRP Admin in cooperation with your IRP Account Manager. IRP operates of a Last Click Attribution.
You can find this section under Orders Tracking > Traffic Sources in the IRP Admin left navigation menu.
The Traffic Sources section is one of the most important for Tracking Revenues. By entering your marketing costs, and linking up with your Google Analytics account - you consolidate all of your eCommerce Data.
Hierarchy of Channels, Sources and Partners
There are 7 Traffic Channels: These are the online marketing channels that are defined in IRP World. You download the following channels from IRP World as explained later in this section:
- Direct
- Paid Search Marketing
- Affiliate Marketing
- Email Marketing
- Paid Social Media Marketing
- Marketplaces
- Other (a catch-all category for channels that currently have no name)
Traffic Channels then contain Traffic Sources which are then identified by Traffic PartnerIDs:
Traffic Sources: These are the specific sources within the Trraffic Channels. Again, you download these from IRP World. Potentially there could be 20+ Traffic Sources - below are some main Traffic Sources:
- Google PPC (‘Paid Search Marketing’ Channel)
- IRP Email Marketing (‘Email Marketing’ Channel)
- Affiliate Window (‘Affiliate Marketing’ Channel)
- Bing & Yahoo (‘Paid Search Marketing’ Channel)
- Amazon (‘Marketplaces’ Channel)
- Facebook Paid (‘Paid Social Media Marketing’ Channel)
- Others....
Traffic Partners: You could think of Traffic Partners Campaigns within Traffic Sources. For example you might have different Partners for each of Google Shopping UK and Google Shopping Ireland. Separate PartnerIDs to track Campaigns within a Traffic Source.
You add Traffic Partners to IRP Admin manually (you don’t download Traffic Partners from IRP World). Simple examples of Traffic Partners naming might include:
- Google AdWords UK
- Google AdWords USA
- Google AdWords IRELAND
Note that you should decide upon a "NAMING CONVENTION" for your Traffic Partners. This means Order Tracking is clear and consistent. The Order will be Stamped with the Partner Name - eg "Google AdWords UK". We recommend a clear convention to for Partner Name.
For more details, see the Traffic Partners help topic.
TrafficSources.aspx page
You use the main (TrafficSources.aspx) page to do two things:
- Download Traffic Sources from IRP World.
- To validate Traffic Source Costs, Revenues and Transactions.
Downloading Traffic Sources from IRP World
When you "Get Latest Traffic Sources", the page is populated with Traffic Sources from IRP World.
You can use the Search bar at the top of the page to find any Traffic Source. If you expand Other Options you can filter by Traffic Channel and by paid channel/unpaid channel.
Note: When you have downloaded the Traffic Sources, you don’t need to use the Get Latest Traffic Sources button again as the IRP uses the Download Latest Traffic Sources Common Task to keep the Traffic Sources synchronised with IRP World.
Click the Enable Stat Entry CHECKBOX for the Traffic Sources you are using. .
When your Traffic Sources are in place, you can now associate them with specific Traffic Partners. To do this, you click the Traffic Partners button at the top of the page. For more details, see the Traffic Partners help topic.
Entering your Costs
After downloading the Traffic Channels and Traffic Sources from IRP World, you need to enter your Marketing Costs for the Previous Month. You should do this three to seven days after month end. You can enter costs as Follows:
- Click the Enter Costs button in the bottom navigation bar. This button will be coloured red if you have yet to enter your costs; otherwise it will be grey:
- You can also find this page on Reporting > Monthly Statistics in the IRP Admin left navigation menu.
- Learn more about 'How to enter costs', in the 'How to' section below.
- Overheads are an important consideration in the Unit Net Profit calculation. Learn more about Overheads.
Note: Ensure that you enter your figures inclusive of VAT.
For details about how to enter your costs, see the How To Enter Costs article in this section.
