The Future of eCommerce
IRP’s DeepAgent is pioneering a vision of ecommerce that starts with data and ends with Automated Trading.
The journey unfolds in three clear stages:
- DeepAgent Analyse – AI understands and learns from our first party merchant data
- DeepAgent Create – AI takes over key tasks for efficiency
- DeepAgent Automate – AI learns and applies strategies in realtime
Ahead in Data will mean Ahead in AI
IRP holds a competitive advantage with a trove of accurate first party data and technology. By integrating DeepAgent AI, the power of this data is set to grow exponentially. Through our strategic relationships with Microsoft Azure and ChatGPT, DeepAgent is set to transform merchant data into actionable intelligence at scale.
“IRP Data powers DeepAgent —
Intelligence at scale built on a Microsoft Architecture”
William Baille, IRP CTO
AI Leverages the Core Metrics Dataset
At the heart of DeepAgent lies the IRP Core Metrics (CMD) - a unified, first-party dataset that contains real-time ecommerce performance data. This single dataset integrates every critical KPI across the IRP platform, enabling DeepAgent to:
- ✅ Identify trends faster than human analysts
- ✅ Detect revenue opportunities in real time
- ✅ Act to optimise pricing, inventory & marketing decisions automatically
- ✅ Automate trading activity to improve sales and profits
- ✅ Help Merchants to scale without complexity and cost
Then by connecting ALL anonymised CMD data across the wider IRP ecosystem, DeepAgent accesses patterns and benchmarks that no other platform has replicated.
DeepAgent Primes IRP for the AI Era
IRP now stands ready for the AI Era. The combination of the CMD’s quality, scale and structure - paired with Microsoft AI tools - creates a compounding advantage:
- Faster Learning: The IRP AI models learn fast from years of structured ecommerce data
- Smarter Automation: Trading decisions executed with a precision and speed impossible via manual processes
- Scalable Intelligence: Merchants can scale efficiently without costly overheads
DeepAgent isn’t just automation — it’s the creation of a Self-Improving, eCommerce Automated Trading Machine — eATM.
A Decade in the Making
IRP’s DeepAgent AI research redefines ecommerce intelligence becoming a 24/7 Profit Hunter.
Backed by a decade of data preparation, partnerships with Microsoft Azure and OpenAI — IRP marches into the Reality Era of eCommerce — an era based on merchant profits. DeepAgent will reduce costs, increase sales and secure IRP's place as the leading platform for merchant profit.
DeepAgent has been released to early adopters with a full release in Q4, beginning the march into an AI-driven future.
