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Alignment in Ecommerce - 4 results in Strategy Centre

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Attribution and Alignment in Ecommerce Teams
Inspiration & Opinion
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Published: 20 Nov 2018
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The Implications of a Cost of Revenue Accounting Model in Ecommerce
Ecommerce Financial Secrets
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Published: 05 Oct 2016
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Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment
Inspiration & Opinion
The CRC story has some wider business interest because it is essentially one of growth – how we assisted a very small UK company to become the world's largest online bike store, without taking on investment.
Published: 07 Sep 2016
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The Fundamental Importance of Team Alignment in Ecommerce
Ecommerce Fundamentals
The decisive nature of success in ecommerce is not technical but comes from the alignment of people in the organisation.
Published: 04 Jul 2016
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