Consumer Behaviour - 5 results in Strategy Centre

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The Pros and Cons of Online Customer Reviews
Conversion & Retention
One factor that can contribute to your success is using online customer reviews to build a stronger online presence.
Published: 15 Oct 2015
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The Role of Technology in the Retail Landscape
Inspiration & Opinion
The retail environment is set to become ever more complex and reliant on technology for success.
Published: 31 Mar 2015
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IRP Clients Enjoy Successful Black Friday with 42% Increase in Revenue
IRP Research
Comparing Black Friday 2013 with Black Friday 2014, IRP client sites have seen a 42% increase in revenue.
Published: 11 Dec 2014
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Desktop Still Responsible for the Majority of Online Revenue
IRP Research
From 2013 to 2014 there has been a 7% increase in revenue generated by consumers using mobile devices to access IRP client sites. However, desktop still accounts for nearly 70% of ecommerce revenue.
Published: 06 Nov 2014
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18% Increase in Consumers Using Mobile Devices for Ecommerce
IRP Research
Mobile devices are becoming increasingly popular with consumers for browsing and shopping online.
Published: 02 Oct 2014
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