Cost per Acquisition - 6 results in Strategy Centre

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The Implications of a Cost of Revenue Accounting Model in Ecommerce
Ecommerce Financial Secrets
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Published: 05 Oct 2016
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Is Google An Effective Sales Channel?
Inspiration & Opinion
Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered.
Published: 23 Jun 2016
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Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead
Ecommerce Financial Secrets
Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.
Published: 09 Mar 2016
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IRP Ecommerce Calculator
Ecommerce Fundamentals
The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.
Published: 26 Nov 2014
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Patch your tyre before riding on
Inspiration & Opinion
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Published: 13 Oct 2014
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Paid Search Marketing
Marketing & Acquisition
In today’s digital world one of the most common and useful ways to attract traffic to your site is by using Pay Per Click (PPC) advertising.
Published: 10 Oct 2014
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