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Attribution and Alignment in Ecommerce Teams
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In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
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Inspiration & Opinion
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Published: 20 Nov 2018
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Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season
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We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.
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Marketing & Acquisition
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Published: 30 Oct 2018
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Creating a Budget for Digital Marketing Costs in Ecommerce
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By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost.
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Ecommerce Financial Secrets
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Published: 26 Sep 2018
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When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible.
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Marketing & Acquisition
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Published: 29 Nov 2017
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An Overview of Facebook Ads
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Facebook has 1.79 billion monthly active users; more than 968 million people use Facebook every day. That is an enormous amount of potential customers that could be interested in your business.
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Marketing & Acquisition
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Published: 30 Aug 2017
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The Impact on Revenue of Using the IRP Marketing Planning and Campaign Creation Service
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This article outlines how to use the IRP Marketing Planning and Campaign Creation Service to communicate with your audience in a multi-channelled approach.
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IRP Research
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Published: 14 Apr 2017
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Use Word of Mouth Marketing to Get More Sales
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Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing.
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Marketing & Acquisition
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Published: 22 Feb 2017
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How to Create a Successful Product Launch
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The very first steps of the product launch are vital, right from the product data, name and description.
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Marketing & Acquisition
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Published: 23 Nov 2016
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Why Most Retailers Fail to Cross the Ecommerce Chasm
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It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.
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Inspiration & Opinion
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Published: 01 Sep 2016
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What IRP Commerce Believes
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IRP Commerce has developed a set of fundamental beliefs about online business, digital marketing, the nature of success and the optimal means of achieving growth.
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Ecommerce Fundamentals
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Published: 27 Jul 2016
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How to Import Google Campaigns into Bing
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Bing Ads is slowly eating away at Google's search engine market share and so IRP customers should advertise on the Bing network.
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Marketing & Acquisition
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Published: 25 Jul 2016
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The Ecommerce Profit and Loss Management Accounts
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This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively.
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Ecommerce Financial Secrets
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Published: 01 Jul 2016
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Is Google An Effective Sales Channel?
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Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered.
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Inspiration & Opinion
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Published: 23 Jun 2016
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The Importance of a Multichannel Communications Strategy
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In today’s digital age, a modern marketer needs to be aware of a plethora of channels available so that each campaign has a truly multichannel approach.
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Marketing & Acquisition
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Published: 01 Jun 2016
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How To Get Social In 2016
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Getting social and using social channels effectively is a distinct way for businesses to get ahead in 2016.
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Marketing & Acquisition
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Published: 21 Jan 2016
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The Social Commerce Revolution
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Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels.
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Marketing & Acquisition
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Published: 01 Sep 2015
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Top 3 Tips for Ecommerce Social Media
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Social media executed well creates an environment where sales are more likely to take place.
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Marketing & Acquisition
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Published: 21 Aug 2015
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Have You Cracked The Customer Journey?
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To achieve a successful customer journey, a retailer needs to use the traditional selling techniques that worked in the past, but adapt them to suit the modern consumer.
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Conversion & Retention
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Published: 28 Jul 2015
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Digital Native vs Bricks and Mortar: Successful Fashion Ecommerce Sites
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In order to glean an idea of where this success is coming from, we take a look at two successful businesses, with differing USPs and business models.
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Conversion & Retention
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Published: 28 Jul 2015
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Create Effective Email Marketing Campaigns
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The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns.
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Marketing & Acquisition
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Published: 10 Jun 2015
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Effective Marketing for Father’s Day
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In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.
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Marketing & Acquisition
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Published: 10 Jun 2015
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Direct traffic grows as general web traffic grows and it can form a large percentage of total traffic and sales. The importance of the direct channel lies in the fact that it is an unallocated source of traffic.
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Marketing & Acquisition
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Published: 23 Mar 2015
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How to Generate Direct Traffic for your Website by Sharing Relevant Content
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You can drive traffic to your website using the useful content that you are already sharing through your communication channels.
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Marketing & Acquisition
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Published: 02 Feb 2015
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Getting Started with Google Analytics
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By having an understanding of Google Analytics you will be able to interpret and convert data into meaningful information.
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Analytics & Reporting
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Published: 07 Jan 2015
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Ecommerce Resources on the Web
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These are all well-established, professional sites that offer a wealth of useful advice and insights from ecommerce experts.
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Ecommerce Fundamentals
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Published: 03 Nov 2014
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Remarketing and Display Advertising
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The online digital remarketing channel is a great way to reconnect with customers after they have been on your site.
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Marketing & Acquisition
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Published: 14 Oct 2014
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Ecommerce Analytics Overview
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Analytics plays a key role in business. Even more so in the digital commerce sphere where it is easy to measure and collate data.
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Analytics & Reporting
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Published: 14 Jan 2014
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Email marketing using the IRP is a very simple and effective tool for engaging with your customer.
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Marketing & Acquisition
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Published: 14 Jan 2014
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Multichannel Optimisation
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The word 'multichannel', and even bolder terms such as 'omnichannel' and 'total retail' are key statements about where retail is going.
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Marketing & Acquisition
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Published: 14 Jan 2014
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