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	Attribution and Alignment in Ecommerce Teams Inspiration & Opinion In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology. Published: 20 Nov 2018	View
	Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season Marketing & Acquisition We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season. Published: 30 Oct 2018	View
	Creating a Budget for Digital Marketing Costs in Ecommerce Ecommerce Financial Secrets By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost. Published: 26 Sep 2018	View
	IRP Campaign Checklist Marketing & Acquisition When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible. Published: 29 Nov 2017	View
	An Overview of Facebook Ads Marketing & Acquisition Facebook has 1.79 billion monthly active users; more than 968 million people use Facebook every day. That is an enormous amount of potential customers that could be interested in your business. Published: 30 Aug 2017	View
	The Impact on Revenue of Using the IRP Marketing Planning and Campaign Creation Service IRP Research This article outlines how to use the IRP Marketing Planning and Campaign Creation Service to communicate with your audience in a multi-channelled approach. Published: 14 Apr 2017	View
	Use Word of Mouth Marketing to Get More Sales Marketing & Acquisition Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing. Published: 22 Feb 2017	View
	How to Create a Successful Product Launch Marketing & Acquisition The very first steps of the product launch are vital, right from the product data, name and description. Published: 23 Nov 2016	View
	Why Most Retailers Fail to Cross the Ecommerce Chasm Inspiration & Opinion It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful. Published: 01 Sep 2016	View
	How to Import Google Campaigns into Bing Marketing & Acquisition Bing Ads is slowly eating away at Google's search engine market share and so IRP customers should advertise on the Bing network. Published: 25 Jul 2016	View
	The Ecommerce Profit and Loss Management Accounts Ecommerce Financial Secrets This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively. Published: 01 Jul 2016	View
	Is Google An Effective Sales Channel? Inspiration & Opinion Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered. Published: 23 Jun 2016	View
	The Importance of a Multichannel Communications Strategy Marketing & Acquisition In today’s digital age, a modern marketer needs to be aware of a plethora of channels available so that each campaign has a truly multichannel approach. Published: 01 Jun 2016	View
	The Social Commerce Revolution Marketing & Acquisition Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels. Published: 01 Sep 2015	View
	Top 3 Tips for Ecommerce Social Media Marketing & Acquisition Social media executed well creates an environment where sales are more likely to take place. Published: 21 Aug 2015	View
	Have You Cracked The Customer Journey? Conversion & Retention To achieve a successful customer journey, a retailer needs to use the traditional selling techniques that worked in the past, but adapt them to suit the modern consumer. Published: 28 Jul 2015	View
	Digital Native vs Bricks and Mortar: Successful Fashion Ecommerce Sites Conversion & Retention In order to glean an idea of where this success is coming from, we take a look at two successful businesses, with differing USPs and business models. Published: 28 Jul 2015	View
	Create Effective Email Marketing Campaigns Marketing & Acquisition The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns. Published: 10 Jun 2015	View
	Effective Marketing for Father’s Day Marketing & Acquisition In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day. Published: 10 Jun 2015	View
	Direct Traffic Marketing & Acquisition Direct traffic grows as general web traffic grows and it can form a large percentage of total traffic and sales. The importance of the direct channel lies in the fact that it is an unallocated source of traffic. Published: 23 Mar 2015	View
	How to Generate Direct Traffic for your Website by Sharing Relevant Content Marketing & Acquisition You can drive traffic to your website using the useful content that you are already sharing through your communication channels. Published: 02 Feb 2015	View
	Getting Started with Google Analytics Analytics & Reporting By having an understanding of Google Analytics you will be able to interpret and convert data into meaningful information. Published: 07 Jan 2015	View
	Ecommerce Resources on the Web Ecommerce Fundamentals These are all well-established, professional sites that offer a wealth of useful advice and insights from ecommerce experts. Published: 03 Nov 2014	View
	Remarketing and Display Advertising Marketing & Acquisition The online digital remarketing channel is a great way to reconnect with customers after they have been on your site. Published: 14 Oct 2014	View
	Ecommerce Analytics Overview Analytics & Reporting Analytics plays a key role in business. Even more so in the digital commerce sphere where it is easy to measure and collate data. Published: 14 Jan 2014	View
	Email Marketing Marketing & Acquisition Email marketing using the IRP is a very simple and effective tool for engaging with your customer. Published: 14 Jan 2014	View
	Multichannel Optimisation Marketing & Acquisition The word 'multichannel', and even bolder terms such as 'omnichannel' and 'total retail' are key statements about where retail is going. Published: 14 Jan 2014	View

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