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Ecommerce Marketing - 16 results in Strategy Centre

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Marketing & Acquisition
A Systematic Approach will Deliver Results
Published: 08 Nov 2024
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IRP Ecommerce Financial Secrets
Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters?
Published: 13 Aug 2022
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Inspiration & Opinion
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Published: 20 Nov 2018
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Marketing & Acquisition
We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.
Published: 30 Oct 2018
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IRP Ecommerce Financial Secrets
By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost.
Published: 26 Sep 2018
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Marketing & Acquisition
When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible.
Published: 29 Nov 2017
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IRP Research
Promotions have a positive affect on consumers and increase the probability that they will make a purchase.
Published: 17 Apr 2017
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IRP Ecommerce Financial Secrets
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Published: 05 Oct 2016
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Inspiration & Opinion
It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.
Published: 01 Sep 2016
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IRP Ecommerce Financial Secrets
This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively.
Published: 01 Jul 2016
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IRP Ecommerce Financial Secrets
Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.
Published: 09 Mar 2016
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Marketing & Acquisition
The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns.
Published: 10 Jun 2015
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Marketing & Acquisition
In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.
Published: 10 Jun 2015
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IRP Ecommerce Fundamentals
The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.
Published: 26 Nov 2014
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Inspiration & Opinion
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Published: 13 Oct 2014
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Marketing & Acquisition
Email marketing using the IRP is a very simple and effective tool for engaging with your customer.
Published: 14 Jan 2014
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Live Market Data
Today v Yesterday 0.07%
December 2024 v December 2023 43.29%
YTD 2024 v 2023 8.74%
Arts and Crafts 0.09%
Baby & Child 0.21%
Cars and Motorcycling 0.01%
Electrical & Commercial Equipment 0.40%
Fashion Clothing & Accessories 0.00%
Food & Drink 0.12%
Health and Wellbeing 0.12%
Kitchen & Home Appliances 0.17%
Pet Care 0.01%
Sports and Recreation 0.04%
Toys, Games & Collectables 1.07%

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