Ecommerce Strategy - 14 results in Strategy Centre
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Black Friday Ultimate Guide
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.
Marketing & Acquisition
Published: 05 Aug 2019
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Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season
We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.
Marketing & Acquisition
Published: 30 Oct 2018
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The Evil Domino Effect of Raising Shipping Prices
This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.
IRP Research
Published: 09 May 2017
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The Impact on Revenue of a Promotions Campaign
Promotions have a positive affect on consumers and increase the probability that they will make a purchase.
IRP Research
Published: 17 Apr 2017
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Use Word of Mouth Marketing to Get More Sales
Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing.
Marketing & Acquisition
Published: 22 Feb 2017
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How Businesses on the IRP can Navigate Internationally
Think of the online journey as a boat journey. You will need a captain (your ecommerce manager), a crew (your ecommerce team, including your IRP Account Manager) and a boat that is proven (the IRP platform).
Inspiration & Opinion
Published: 04 Jul 2016
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Top 3 Tips for Ecommerce Social Media
Social media executed well creates an environment where sales are more likely to take place.
Marketing & Acquisition
Published: 21 Aug 2015
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Ecommerce As Chess
There are some interesting parallels between chess play and ecommerce strategy. To be successful in either, you need to have a deep understanding of the game.
Inspiration & Opinion
Published: 23 Jun 2015
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Create Effective Email Marketing Campaigns
The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns.
Marketing & Acquisition
Published: 10 Jun 2015
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Getting Started with Google Analytics
By having an understanding of Google Analytics you will be able to interpret and convert data into meaningful information.
Analytics & Reporting
Published: 07 Jan 2015
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Social Media Marketing
Good social media engagement can make all the difference when it comes to brand loyalty. But you need a strategy.
Marketing & Acquisition
Published: 07 Nov 2014
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Patch your tyre before riding on
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Inspiration & Opinion
Published: 13 Oct 2014
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Ecommerce Strategy & Planning
Strategy and planning play a fundamental role in business, not least online, and even more so in a complex world that now operates across multiple sales channels and devices.
Ecommerce Fundamentals
Published: 14 Jan 2014
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Building an Ecommerce Team
An effective team is just as critical to a successful online business as are your website, products and technology.
Ecommerce Fundamentals
Published: 24 Oct 2013
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