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Ecommerce Strategy - 9 results in Strategy Centre

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Black Friday Ultimate Guide
Marketing & Acquisition
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.
Published: 05 Aug 2019
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Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season
Marketing & Acquisition
We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.
Published: 30 Oct 2018
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The Evil Domino Effect of Raising Shipping Prices
IRP Research
This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.
Published: 09 May 2017
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The Impact on Revenue of a Promotions Campaign
IRP Research
Promotions have a positive affect on consumers and increase the probability that they will make a purchase.
Published: 17 Apr 2017
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Ecommerce As Chess
Inspiration & Opinion
There are some interesting parallels between chess play and ecommerce strategy. To be successful in either, you need to have a deep understanding of the game.
Published: 23 Jun 2015
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Create Effective Email Marketing Campaigns
Marketing & Acquisition
The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns.
Published: 10 Jun 2015
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Patch your tyre before riding on
Inspiration & Opinion
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Published: 13 Oct 2014
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Ecommerce Strategy & Planning
IRP Ecommerce Fundamentals
Strategy and planning play a fundamental role in business, not least online, and even more so in a complex world that now operates across multiple sales channels and devices.
Published: 14 Jan 2014
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Building an Ecommerce Team
IRP Ecommerce Fundamentals
An effective team is just as critical to a successful online business as are your website, products and technology.
Published: 24 Oct 2013
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Live Market Data
Today v Yesterday 0.02%
April 2024 v April 2023 9.15%
YTD 2024 v 2023 12.97%
Arts and Crafts 0.41%
Baby & Child 0.57%
Cars and Motorcycling 0.00%
Electrical & Commercial Equipment 0.10%
Fashion Clothing & Accessories 0.34%
Food & Drink 0.06%
Health and Wellbeing 0.27%
Kitchen & Home Appliances 0.89%
Pet Care 0.25%
Sports and Recreation 0.47%
Toys, Games & Collectables 0.59%

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