Search Results "Ecommerce Strategy"

	Black Friday Ultimate Guide Marketing & Acquisition Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period. Published: 05 Aug 2019	View
	Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season Marketing & Acquisition We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season. Published: 30 Oct 2018	View
	The Evil Domino Effect of Raising Shipping Prices IRP Research This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number. Published: 09 May 2017	View
	The Impact on Revenue of a Promotions Campaign IRP Research Promotions have a positive affect on consumers and increase the probability that they will make a purchase. Published: 17 Apr 2017	View
	Use Word of Mouth Marketing to Get More Sales Marketing & Acquisition Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing. Published: 22 Feb 2017	View
	How Businesses on the IRP can Navigate Internationally Inspiration & Opinion Think of the online journey as a boat journey. You will need a captain (your ecommerce manager), a crew (your ecommerce team, including your IRP Account Manager) and a boat that is proven (the IRP platform). Published: 04 Jul 2016	View
	Top 3 Tips for Ecommerce Social Media Marketing & Acquisition Social media executed well creates an environment where sales are more likely to take place. Published: 21 Aug 2015	View
	Ecommerce As Chess Inspiration & Opinion There are some interesting parallels between chess play and ecommerce strategy. To be successful in either, you need to have a deep understanding of the game. Published: 23 Jun 2015	View
	Create Effective Email Marketing Campaigns Marketing & Acquisition The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns. Published: 10 Jun 2015	View
	Getting Started with Google Analytics IRP Analytics & Reporting By having an understanding of Google Analytics you will be able to interpret and convert data into meaningful information. Published: 07 Jan 2015	View
	Social Media Marketing Marketing & Acquisition Good social media engagement can make all the difference when it comes to brand loyalty. But you need a strategy. Published: 07 Nov 2014	View
	Patch your tyre before riding on Inspiration & Opinion Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain! Published: 13 Oct 2014	View
	Ecommerce Strategy & Planning IRP Ecommerce Fundamentals Strategy and planning play a fundamental role in business, not least online, and even more so in a complex world that now operates across multiple sales channels and devices. Published: 14 Jan 2014	View
	Building an Ecommerce Team IRP Ecommerce Fundamentals An effective team is just as critical to a successful online business as are your website, products and technology. Published: 24 Oct 2013	View

Black Friday Ultimate Guide

Marketing & Acquisition

Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.

Published: 05 Aug 2019

View

Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season

Marketing & Acquisition

We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.

Published: 30 Oct 2018

View

The Evil Domino Effect of Raising Shipping Prices

IRP Research

This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.

Published: 09 May 2017

View

The Impact on Revenue of a Promotions Campaign

IRP Research

Promotions have a positive affect on consumers and increase the probability that they will make a purchase.

Published: 17 Apr 2017

View

Use Word of Mouth Marketing to Get More Sales

Marketing & Acquisition

Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing.

Published: 22 Feb 2017

View

How Businesses on the IRP can Navigate Internationally

Inspiration & Opinion

Think of the online journey as a boat journey. You will need a captain (your ecommerce manager), a crew (your ecommerce team, including your IRP Account Manager) and a boat that is proven (the IRP platform).

Published: 04 Jul 2016

View

Top 3 Tips for Ecommerce Social Media

Marketing & Acquisition

Social media executed well creates an environment where sales are more likely to take place.

Published: 21 Aug 2015

View

Ecommerce As Chess

Inspiration & Opinion

There are some interesting parallels between chess play and ecommerce strategy. To be successful in either, you need to have a deep understanding of the game.

Published: 23 Jun 2015

View

Create Effective Email Marketing Campaigns

Marketing & Acquisition

The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns.

Published: 10 Jun 2015

View

Getting Started with Google Analytics

IRP Analytics & Reporting

By having an understanding of Google Analytics you will be able to interpret and convert data into meaningful information.

Published: 07 Jan 2015

View

Social Media Marketing

Marketing & Acquisition

Good social media engagement can make all the difference when it comes to brand loyalty. But you need a strategy.

Published: 07 Nov 2014

View

Patch your tyre before riding on

Inspiration & Opinion

Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!

Published: 13 Oct 2014

View

Ecommerce Strategy & Planning

IRP Ecommerce Fundamentals

Strategy and planning play a fundamental role in business, not least online, and even more so in a complex world that now operates across multiple sales channels and devices.

Published: 14 Jan 2014

View

Building an Ecommerce Team

IRP Ecommerce Fundamentals

An effective team is just as critical to a successful online business as are your website, products and technology.

Published: 24 Oct 2013

View

Ecommerce Strategy - 14 results in Strategy Centre