Ecommerce Strategy - 14 results in Strategy Centre

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Black Friday Ultimate Guide
Marketing & Acquisition
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.
Published: 05 Aug 2019
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Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season
Marketing & Acquisition
We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.
Published: 30 Oct 2018
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The Evil Domino Effect of Raising Shipping Prices
IRP Research
This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.
Published: 09 May 2017
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The Impact on Revenue of a Promotions Campaign
IRP Research
Promotions have a positive affect on consumers and increase the probability that they will make a purchase.
Published: 17 Apr 2017
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Use Word of Mouth Marketing to Get More Sales
Marketing & Acquisition
Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing.
Published: 22 Feb 2017
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How Businesses on the IRP can Navigate Internationally
Inspiration & Opinion
Think of the online journey as a boat journey. You will need a captain (your ecommerce manager), a crew (your ecommerce team, including your IRP Account Manager) and a boat that is proven (the IRP platform).
Published: 04 Jul 2016
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Top 3 Tips for Ecommerce Social Media
Marketing & Acquisition
Social media executed well creates an environment where sales are more likely to take place.
Published: 21 Aug 2015
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Ecommerce As Chess
Inspiration & Opinion
There are some interesting parallels between chess play and ecommerce strategy. To be successful in either, you need to have a deep understanding of the game.
Published: 23 Jun 2015
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Create Effective Email Marketing Campaigns
Marketing & Acquisition
The secret to achieving great results with your email campaigns is to keep on top of the latest methods and apply them to your own campaigns.
Published: 10 Jun 2015
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Getting Started with Google Analytics
Analytics & Reporting
By having an understanding of Google Analytics you will be able to interpret and convert data into meaningful information.
Published: 07 Jan 2015
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Social Media Marketing
Marketing & Acquisition
Good social media engagement can make all the difference when it comes to brand loyalty. But you need a strategy.
Published: 07 Nov 2014
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Patch your tyre before riding on
Inspiration & Opinion
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Published: 13 Oct 2014
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Ecommerce Strategy & Planning
Ecommerce Fundamentals
Strategy and planning play a fundamental role in business, not least online, and even more so in a complex world that now operates across multiple sales channels and devices.
Published: 14 Jan 2014
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Building an Ecommerce Team
Ecommerce Fundamentals
An effective team is just as critical to a successful online business as are your website, products and technology.
Published: 24 Oct 2013
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