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Online Commerce - 19 results in Strategy Centre

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Cost of Revenue – Ecommerce's Dark Secret
IRP Ecommerce Financial Secrets
Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters?
Published: 13 Jan 2021
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Accelerate Your International Revenues Using Local Payment Methods on the IRP
Conversion & Retention
Traffic from international countries not converting? Maybe you should offer LPMs.
Published: 21 Jun 2019
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Attribution and Alignment in Ecommerce Teams
Inspiration & Opinion
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Published: 20 Nov 2018
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How the IRP Platform Transacted More Than £1 Billion in Online Sales
Inspiration & Opinion
Migrating to the IRP platform gives companies the potential to further elevate their revenues, outperform their competition and maximise their opportunities for success — in some instances from day one.
Published: 21 Jun 2017
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Use Word of Mouth Marketing to Get More Sales
Marketing & Acquisition
Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing.
Published: 22 Feb 2017
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The Implications of a Cost of Revenue Accounting Model in Ecommerce
IRP Ecommerce Financial Secrets
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Published: 05 Oct 2016
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Why Most Retailers Fail to Cross the Ecommerce Chasm
Inspiration & Opinion
It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.
Published: 01 Sep 2016
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9 Easy Steps to Americanise Your Website
Build, Manage & Grow
By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.
Published: 30 Aug 2016
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Multiplying Sales by a Factor of 10
Inspiration & Opinion
The combination of elements for online success: the right team, with the right technology, in the right market. With these in place you can see radical results.
Published: 01 Jul 2016
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Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead
IRP Ecommerce Financial Secrets
Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.
Published: 09 Mar 2016
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The Pros and Cons of Online Customer Reviews
Conversion & Retention
One factor that can contribute to your success is using online customer reviews to build a stronger online presence.
Published: 15 Oct 2015
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The Social Commerce Revolution
Marketing & Acquisition
Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels.
Published: 01 Sep 2015
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How Click & Collect Can Impact Sales
Conversion & Retention
The number of UK shoppers using Click & Collect is poised to more than double by 2017.
Published: 04 Aug 2015
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Have You Cracked The Customer Journey?
Conversion & Retention
To achieve a successful customer journey, a retailer needs to use the traditional selling techniques that worked in the past, but adapt them to suit the modern consumer.
Published: 28 Jul 2015
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Irasshaimase
Inspiration & Opinion
Take pride in your online store as if you were welcoming every customer with a polite Japanese bow....
Published: 10 Oct 2014
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Translations as a Way of Increasing Sales
Build, Manage & Grow
Translations in the IRP are a key way to break down the barriers to getting traffic and converting sales.
Published: 14 Jan 2014
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Customer Service
Conversion & Retention
Good customer service is key to converting customers, retaining customers and reducing costs.
Published: 14 Jan 2014
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Multichannel Optimisation
Marketing & Acquisition
The word 'multichannel', and even bolder terms such as 'omnichannel' and 'total retail' are key statements about where retail is going.
Published: 14 Jan 2014
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International Expansion
Build, Manage & Grow
Most retailers recognize the opportunity to extend the reach of their brand and products by selling online into new markets.
Published: 24 Oct 2013
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Live Market Data
Today v Yesterday +0.07%
August 2022 v August 2021 +8.72%
YTD 2022 v 2021 -14.97%
Arts and Crafts +0.26%
Baby & Child +0.20%
Cars and Motorcycling +0.22%
Electrical & Commercial Equipment -0.13%
Fashion Clothing & Accessories +0.05%
Food & Drink +0.52%
Health and Wellbeing +0.05%
Home Accessories and Giftware +0.04%
Kitchen & Home Appliances +0.17%
Pet Care +0.20%
Sports and Recreation 0.00%
Toys, Games & Collectables +0.07%

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