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Online Marketing - 6 results in Strategy Centre

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IRP Ecommerce Financial Secrets
Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters?
Published: 13 Aug 2022
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Inspiration & Opinion
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Published: 20 Nov 2018
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IRP Ecommerce Financial Secrets
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Published: 05 Oct 2016
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Inspiration & Opinion
It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.
Published: 01 Sep 2016
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IRP Ecommerce Financial Secrets
Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.
Published: 09 Mar 2016
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Marketing & Acquisition
Direct traffic grows as general web traffic grows and it can form a large percentage of total traffic and sales. The importance of the direct channel lies in the fact that it is an unallocated source of traffic.
Published: 23 Mar 2015
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Live Market Data
Today v Yesterday 0.04%
October 2024 v October 2023 21.31%
YTD 2024 v 2023 11.37%
Arts and Crafts 0.22%
Baby & Child 0.12%
Cars and Motorcycling 0.06%
Electrical & Commercial Equipment 0.89%
Fashion Clothing & Accessories 0.22%
Food & Drink 0.01%
Health and Wellbeing 0.09%
Kitchen & Home Appliances 0.11%
Pet Care 0.27%
Sports and Recreation 0.02%
Toys, Games & Collectables 0.63%

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