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Online PR - 12 results in Strategy Centre

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Attribution and Alignment in Ecommerce Teams
Inspiration & Opinion
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Published: 20 Nov 2018
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Use Word of Mouth Marketing to Get More Sales
Marketing & Acquisition
Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing.
Published: 22 Feb 2017
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The Implications of a Cost of Revenue Accounting Model in Ecommerce
IRP Ecommerce Financial Secrets
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Published: 05 Oct 2016
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9 Easy Steps to Americanise Your Website
Build, Manage & Grow
By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.
Published: 30 Aug 2016
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Top Tips When Writing An Online Press Release
Marketing & Acquisition
Writing a release for an online site is a specialism and you need to take some issues into consideration if you want to give your release the best chance of getting covered by the media.
Published: 30 Jun 2016
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The Importance of a Multichannel Communications Strategy
Marketing & Acquisition
In today’s digital age, a modern marketer needs to be aware of a plethora of channels available so that each campaign has a truly multichannel approach.
Published: 01 Jun 2016
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Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead
IRP Ecommerce Financial Secrets
Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.
Published: 09 Mar 2016
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The Pros and Cons of Online Customer Reviews
Conversion & Retention
One factor that can contribute to your success is using online customer reviews to build a stronger online presence.
Published: 15 Oct 2015
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Have You Cracked The Customer Journey?
Conversion & Retention
To achieve a successful customer journey, a retailer needs to use the traditional selling techniques that worked in the past, but adapt them to suit the modern consumer.
Published: 28 Jul 2015
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Paid Offline Advertising — Making the Most of PR
Marketing & Acquisition
Engaging in an effective PR campaign can help increase your profile and drive sales in an increasingly tough marketplace.
Published: 11 Nov 2014
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Translations as a Way of Increasing Sales
Build, Manage & Grow
Translations in the IRP are a key way to break down the barriers to getting traffic and converting sales.
Published: 14 Jan 2014
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Customer Service
Conversion & Retention
Good customer service is key to converting customers, retaining customers and reducing costs.
Published: 14 Jan 2014
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Live Market Data
Today v Yesterday +0.02%
October 2023 v October 2022 +20.14%
YTD 2023 v 2022 -0.06%
Arts and Crafts +0.15%
Baby & Child +0.14%
Cars and Motorcycling -0.04%
Electrical & Commercial Equipment +0.80%
Fashion Clothing & Accessories +0.02%
Food & Drink -0.27%
Health and Wellbeing +0.15%
Home Accessories and Giftware +0.04%
Kitchen & Home Appliances -0.15%
Pet Care -0.07%
Sports and Recreation +0.03%
Toys, Games & Collectables -0.43%
NI ECOMMERCE REPORT - HIDDEN IN PLAIN SIGHT?
NI REPORT - HIDDEN IN PLAIN SIGHT?
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