Search Results "Online PR"

	Attribution and Alignment in Ecommerce Teams Inspiration & Opinion In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology. Published: 20 Nov 2018	View
	Use Word of Mouth Marketing to Get More Sales Marketing & Acquisition Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing. Published: 22 Feb 2017	View
	The Implications of a Cost of Revenue Accounting Model in Ecommerce IRP Ecommerce Financial Secrets It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead. Published: 05 Oct 2016	View
	9 Easy Steps to Americanise Your Website Build, Manage & Grow By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base. Published: 30 Aug 2016	View
	Top Tips When Writing An Online Press Release Marketing & Acquisition Writing a release for an online site is a specialism and you need to take some issues into consideration if you want to give your release the best chance of getting covered by the media. Published: 30 Jun 2016	View
	The Importance of a Multichannel Communications Strategy Marketing & Acquisition In today’s digital age, a modern marketer needs to be aware of a plethora of channels available so that each campaign has a truly multichannel approach. Published: 01 Jun 2016	View
	Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead IRP Ecommerce Financial Secrets Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand. Published: 09 Mar 2016	View
	The Pros and Cons of Online Customer Reviews Conversion & Retention One factor that can contribute to your success is using online customer reviews to build a stronger online presence. Published: 15 Oct 2015	View
	Have You Cracked The Customer Journey? Conversion & Retention To achieve a successful customer journey, a retailer needs to use the traditional selling techniques that worked in the past, but adapt them to suit the modern consumer. Published: 28 Jul 2015	View
	Paid Offline Advertising — Making the Most of PR Marketing & Acquisition Engaging in an effective PR campaign can help increase your profile and drive sales in an increasingly tough marketplace. Published: 11 Nov 2014	View
	Translations as a Way of Increasing Sales Build, Manage & Grow Translations in the IRP are a key way to break down the barriers to getting traffic and converting sales. Published: 14 Jan 2014	View
	Customer Service Conversion & Retention Good customer service is key to converting customers, retaining customers and reducing costs. Published: 14 Jan 2014	View

Attribution and Alignment in Ecommerce Teams

Inspiration & Opinion

In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.

Published: 20 Nov 2018

View

Use Word of Mouth Marketing to Get More Sales

Marketing & Acquisition

Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing.

Published: 22 Feb 2017

View

The Implications of a Cost of Revenue Accounting Model in Ecommerce

IRP Ecommerce Financial Secrets

It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.

Published: 05 Oct 2016

View

9 Easy Steps to Americanise Your Website

Build, Manage & Grow

By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.

Published: 30 Aug 2016

View

Top Tips When Writing An Online Press Release

Marketing & Acquisition

Writing a release for an online site is a specialism and you need to take some issues into consideration if you want to give your release the best chance of getting covered by the media.

Published: 30 Jun 2016

View

The Importance of a Multichannel Communications Strategy

Marketing & Acquisition

In today’s digital age, a modern marketer needs to be aware of a plethora of channels available so that each campaign has a truly multichannel approach.

Published: 01 Jun 2016

View

Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead

IRP Ecommerce Financial Secrets

Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.

Published: 09 Mar 2016

View

The Pros and Cons of Online Customer Reviews

Conversion & Retention

One factor that can contribute to your success is using online customer reviews to build a stronger online presence.

Published: 15 Oct 2015

View

Have You Cracked The Customer Journey?

Conversion & Retention

To achieve a successful customer journey, a retailer needs to use the traditional selling techniques that worked in the past, but adapt them to suit the modern consumer.

Published: 28 Jul 2015

View

Paid Offline Advertising — Making the Most of PR

Marketing & Acquisition

Engaging in an effective PR campaign can help increase your profile and drive sales in an increasingly tough marketplace.

Published: 11 Nov 2014

View

Translations as a Way of Increasing Sales

Build, Manage & Grow

Translations in the IRP are a key way to break down the barriers to getting traffic and converting sales.

Published: 14 Jan 2014

View

Customer Service

Conversion & Retention

Good customer service is key to converting customers, retaining customers and reducing costs.

Published: 14 Jan 2014

View

Online PR - 12 results in Strategy Centre