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Online Shopping - 13 results in Strategy Centre

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50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance
IRP Ecommerce Fundamentals
Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results
Published: 13 Oct 2022
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Cost of Revenue – Ecommerce's Dark Secret
IRP Ecommerce Financial Secrets
Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters?
Published: 13 Aug 2022
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Accelerate Your International Revenues Using Local Payment Methods on the IRP
Conversion & Retention
Traffic from international countries not converting? Maybe you should offer LPMs.
Published: 21 Jun 2019
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Attribution and Alignment in Ecommerce Teams
Inspiration & Opinion
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Published: 20 Nov 2018
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The Implications of a Cost of Revenue Accounting Model in Ecommerce
IRP Ecommerce Financial Secrets
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Published: 05 Oct 2016
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Why Most Retailers Fail to Cross the Ecommerce Chasm
Inspiration & Opinion
It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.
Published: 01 Sep 2016
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9 Easy Steps to Americanise Your Website
Build, Manage & Grow
By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.
Published: 30 Aug 2016
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Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead
IRP Ecommerce Financial Secrets
Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.
Published: 09 Mar 2016
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The Pros and Cons of Online Customer Reviews
Conversion & Retention
One factor that can contribute to your success is using online customer reviews to build a stronger online presence.
Published: 15 Oct 2015
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Reasons Why Customers Abandon Their Baskets
Conversion & Retention
Recent surveys reveal why basket abandonment happens and suggest ways for retailers to address the issue.
Published: 24 Jun 2015
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Direct Traffic
Marketing & Acquisition
Direct traffic grows as general web traffic grows and it can form a large percentage of total traffic and sales. The importance of the direct channel lies in the fact that it is an unallocated source of traffic.
Published: 23 Mar 2015
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Irasshaimase
Inspiration & Opinion
Take pride in your online store as if you were welcoming every customer with a polite Japanese bow....
Published: 10 Oct 2014
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International Expansion
Build, Manage & Grow
Most retailers recognize the opportunity to extend the reach of their brand and products by selling online into new markets.
Published: 24 Oct 2013
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Live Market Data
Today v Yesterday 0.38%
February 2024 v February 2023 14.08%
YTD 2024 v 2023 15.80%
Arts and Crafts 0.72%
Baby & Child 0.89%
Cars and Motorcycling 0.28%
Electrical & Commercial Equipment 0.42%
Fashion Clothing & Accessories 0.96%
Food & Drink 0.54%
Health and Wellbeing 1.80%
Home Accessories and Giftware 0.29%
Kitchen & Home Appliances 0.05%
Pet Care 0.30%
Sports and Recreation 0.84%
Toys, Games & Collectables 0.94%
NI ECOMMERCE REPORT - HIDDEN IN PLAIN SIGHT?
NI REPORT - HIDDEN IN PLAIN SIGHT?
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