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PPC budget - 4 results in Strategy Centre

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IRP Ecommerce Fundamentals
Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results
Published: 13 Oct 2022
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IRP Research
With increasing GDPR enforcement, it is critical to follow the IRP Tracking and Attribution Standard.
Published: 02 Jul 2021
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IRP Ecommerce Financial Secrets
By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost.
Published: 26 Sep 2018
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IRP Ecommerce Financial Secrets
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Published: 05 Oct 2016
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Live Market Data
Today v Yesterday 17.00%
May 2025 v May 2024 17.04%
YTD 2025 v 2024 16.14%
Arts and Crafts 0.15%
Baby & Child 0.24%
Cars and Motorcycling 0.12%
Electrical & Commercial Equipment 0.21%
Fashion Clothing & Accessories 0.05%
Food & Drink 1.11%
Health and Wellbeing 0.12%
Kitchen & Home Appliances 0.07%
Pet Care 1475.94%
Sports and Recreation 0.06%
Toys, Games & Collectables 0.29%

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