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PPC budget - 4 results in Strategy Centre

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50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance
IRP Ecommerce Fundamentals
Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results
Published: 13 Oct 2022
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GDPR-Compliant IRP Tracking - Update for IRP Agencies, Merchants and Service Providers
IRP Research
With increasing GDPR enforcement, it is critical to follow the IRP Tracking and Attribution Standard.
Published: 02 Jul 2021
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Creating a Budget for Digital Marketing Costs in Ecommerce
IRP Ecommerce Financial Secrets
By viewing digital marketing as an investment that directly drives returns in the form of sales and as a cost of revenue, your business will be pushed to focus on value, maximising sales returns for the least cost.
Published: 26 Sep 2018
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The Implications of a Cost of Revenue Accounting Model in Ecommerce
IRP Ecommerce Financial Secrets
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Published: 05 Oct 2016
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Live Market Data
Today v Yesterday 0.32%
March 2024 v March 2023 7.55%
YTD 2024 v 2023 14.57%
Arts and Crafts 0.38%
Baby & Child 0.54%
Cars and Motorcycling 1.20%
Electrical & Commercial Equipment 0.07%
Fashion Clothing & Accessories 0.56%
Food & Drink 0.03%
Health and Wellbeing 0.14%
Kitchen & Home Appliances 0.95%
Pet Care 0.10%
Sports and Recreation 1.78%
Toys, Games & Collectables 0.88%
NI ECOMMERCE REPORT - HIDDEN IN PLAIN SIGHT?
NI REPORT - HIDDEN IN PLAIN SIGHT?
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