PR - 42 results in Strategy Centre

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IRP Email Marketing Efficiency
Marketing & Acquisition
Ensure your email marketing is successfully generating revenue on the IRP.
Published: 21 Sep 2021
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GDPR Cookie Consent Updates that Require Immediate Attention
IRP Research
Important information for IRP Merchants about the rollout of cookie consent mechanisms.
Published: 02 Jul 2021
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GDPR-Compliant IRP Tracking - Update for IRP Agencies, Merchants and Service Providers
IRP Research
With increasing GDPR enforcement, it is critical to follow the IRP Tracking and Attribution Standard.
Published: 02 Jul 2021
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Ecommerce Businesses Must Adapt To Brexit Rule Changes
IRP Research
Find out how IRP is working to enable a seamless Brexit transition for it's customers
Published: 04 Dec 2020
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Getting the Most Out of SEO on the IRP
Marketing & Acquisition
SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines.
Published: 06 Jan 2020
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How IRP Commerce Runs an Efficient Replatforming Project
IRP Research
Using our optimised deployment processes and project plans, customers can ensure that their deployment is completed on schedule and that their new website users have the best experience possible.
Published: 06 Nov 2019
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Black Friday Ultimate Guide
Marketing & Acquisition
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.
Published: 05 Aug 2019
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Solving Ecommerce Using Data and a Market-Based Approach
Inspiration & Opinion
IRP tackles ecommerce by believing in the ability of 'service markets' to solve problems, by continually measuring and comparing team performance.
Published: 31 May 2019
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Optimising Email Deliverability Using the IRP and SendGrid
Conversion & Retention
This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.
Published: 18 Feb 2019
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Attribution and Alignment in Ecommerce Teams
Inspiration & Opinion
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Published: 20 Nov 2018
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Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season
Marketing & Acquisition
We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.
Published: 30 Oct 2018
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IRP Campaign Checklist
Marketing & Acquisition
When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible.
Published: 29 Nov 2017
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Credit And Debit Card Issue Number – Do I Need To Accept It?
IRP Research
The Issue Number was put in place in order to enable a static card number to be changed in the event of a re-issue requirement, however it is no longer required.
Published: 09 Nov 2017
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The Evil Domino Effect of Raising Shipping Prices
IRP Research
This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.
Published: 09 May 2017
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The Impact on Revenue of a Promotions Campaign
IRP Research
Promotions have a positive affect on consumers and increase the probability that they will make a purchase.
Published: 17 Apr 2017
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Offering Local Payment Methods on the IRP
IRP Research
The IRP offers users the ability to avail of many Local Payment Methods (LPMs) in international territories via its integration with Worldpay.
Published: 14 Mar 2017
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From £0 to £200K in 8 Months on the IRP
IRP Research
Discover how an IRP client increased sales from £0 to >£200K in eight months using IRP technology combined with account management.
Published: 28 Feb 2017
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Use Word of Mouth Marketing to Get More Sales
Marketing & Acquisition
Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing.
Published: 22 Feb 2017
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A Guide to Using the IRP PPC Advanced Keyword Bank and Advert Manager with Finch
IRP Research
This article provides an outline of the areas that should be optimised when working with a client on the PPC Advanced Keyword Bank and Advert Manager.
Published: 14 Feb 2017
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Successful Sales and Promotions on the IRP
Conversion & Retention
Planning is crucial when it comes to successful sales using the IRP system. Calendars and planning ahead of time are vital for the success of your digital strategy.
Published: 01 Dec 2016
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How to Create a Successful Product Launch
Marketing & Acquisition
The very first steps of the product launch are vital, right from the product data, name and description.
Published: 23 Nov 2016
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The Implications of a Cost of Revenue Accounting Model in Ecommerce
IRP Ecommerce Financial Secrets
It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.
Published: 05 Oct 2016
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9 Easy Steps to Americanise Your Website
Build, Manage & Grow
By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.
Published: 30 Aug 2016
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The Ecommerce Profit and Loss Management Accounts
IRP Ecommerce Financial Secrets
This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively.
Published: 01 Jul 2016
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Top Tips When Writing An Online Press Release
Marketing & Acquisition
Writing a release for an online site is a specialism and you need to take some issues into consideration if you want to give your release the best chance of getting covered by the media.
Published: 30 Jun 2016
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The Importance of a Multichannel Communications Strategy
Marketing & Acquisition
In today’s digital age, a modern marketer needs to be aware of a plethora of channels available so that each campaign has a truly multichannel approach.
Published: 01 Jun 2016
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The Pros & Cons of Doing Your Own PR
Marketing & Acquisition
Whether you are targeting an online or offline media outlet, understanding how best to do the PR can make the difference between a massively effective campaign or a completely lacklustre one.
Published: 26 May 2016
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Online Marketing Fees Should be Assessed as a Cost of Revenue and Not an Overhead
IRP Ecommerce Financial Secrets
Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.
Published: 09 Mar 2016
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IRP White Paper on Replatforming to the IRP
IRP White Papers
An ecommerce platform migration is a major decision that affects both a company and its customers. Once the decision is made, it's important to mitigate risk and ensure that a detailed and well-constructed plan is in place so that the replatforming project runs smoothly.
Published: 20 Jan 2016
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The Pros and Cons of Online Customer Reviews
Conversion & Retention
One factor that can contribute to your success is using online customer reviews to build a stronger online presence.
Published: 15 Oct 2015
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Top 3 Tips for Ecommerce Social Media
Marketing & Acquisition
Social media executed well creates an environment where sales are more likely to take place.
Published: 21 Aug 2015
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Have You Cracked The Customer Journey?
Conversion & Retention
To achieve a successful customer journey, a retailer needs to use the traditional selling techniques that worked in the past, but adapt them to suit the modern consumer.
Published: 28 Jul 2015
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Effective Marketing for Father’s Day
Marketing & Acquisition
In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.
Published: 10 Jun 2015
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Promote Your Brand Using Video
Marketing & Acquisition
Videos are great at bringing your products to life and can result in higher customer satisfaction and higher retail sales conversion.
Published: 27 May 2015
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Paid Offline Advertising — Making the Most of PR
Marketing & Acquisition
Engaging in an effective PR campaign can help increase your profile and drive sales in an increasingly tough marketplace.
Published: 11 Nov 2014
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Content Marketing
Marketing & Acquisition
Your content needs to always be appealing and relevant to your target audience and the direction in which you are trying to mould their behaviour.
Published: 04 Nov 2014
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Affiliate Marketing
Marketing & Acquisition
There are several appealing aspects to it, especially the direct CPA% financial model that it involves.
Published: 13 Oct 2014
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Paid Search Marketing
Marketing & Acquisition
In today’s digital world one of the most common and useful ways to attract traffic to your site is by using Pay Per Click (PPC) advertising.
Published: 10 Oct 2014
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Simple Adjustments to your Website can Improve Conversion Rates by 25%
IRP Research
We launched the 'CR25' project in June 2014 with the goal of establishing a 25% increase in conversion rates in Q3 2014 versus Q3 2013 for clients using our IRP.
Published: 09 Oct 2014
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Translations as a Way of Increasing Sales
Build, Manage & Grow
Translations in the IRP are a key way to break down the barriers to getting traffic and converting sales.
Published: 14 Jan 2014
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Customer Service
Conversion & Retention
Good customer service is key to converting customers, retaining customers and reducing costs.
Published: 14 Jan 2014
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Ecommerce Strategy & Planning
IRP Ecommerce Fundamentals
Strategy and planning play a fundamental role in business, not least online, and even more so in a complex world that now operates across multiple sales channels and devices.
Published: 14 Jan 2014
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