Social Media - 15 results in Strategy Centre

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Black Friday Ultimate Guide
Marketing & Acquisition
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.
Published: 05 Aug 2019
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An Overview of Facebook Ads
Marketing & Acquisition
Facebook has 1.79 billion monthly active users; more than 968 million people use Facebook every day. That is an enormous amount of potential customers that could be interested in your business.
Published: 30 Aug 2017
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From £0 to £200K in 8 Months on the IRP
IRP Research
Discover how an IRP client increased sales from £0 to >£200K in eight months using IRP technology combined with Export Technologies Account Management.
Published: 28 Feb 2017
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Use Word of Mouth Marketing to Get More Sales
Marketing & Acquisition
Follow the expert tips of an IRP Service Provider to maximise your chances of long-term success with this form of marketing.
Published: 22 Feb 2017
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How to Create a Successful Product Launch
Marketing & Acquisition
The very first steps of the product launch are vital, right from the product data, name and description.
Published: 23 Nov 2016
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The Social Commerce Revolution
Marketing & Acquisition
Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels.
Published: 01 Sep 2015
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Top 3 Tips for Ecommerce Social Media
Marketing & Acquisition
Social media executed well creates an environment where sales are more likely to take place.
Published: 21 Aug 2015
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Digital Native vs Bricks and Mortar: Successful Fashion Ecommerce Sites
Conversion & Retention
In order to glean an idea of where this success is coming from, we take a look at two successful businesses, with differing USPs and business models.
Published: 28 Jul 2015
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5 Tips for Online Retailers This Summer
Conversion & Retention
Ecommerce activity has been known to decrease by anything up to 30% during the summer months. Follow our tips to make sure your site doesn't suffer from the holiday blues.
Published: 10 Jul 2015
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Graduating from Email Marketing to Engaging Marketing
Marketing & Acquisition
Email marketing is a great channel to drive sales but, on its own, it is no longer enough. You need to talk to your audience about things they care about — and do it on the channels they are going to engage with.
Published: 07 Jul 2015
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Effective Marketing for Father’s Day
Marketing & Acquisition
In 2014 it was estimated that Father’s Day was worth £200 million to the UK commerce industry. Here are some tips to make the most of Father’s Day.
Published: 10 Jun 2015
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How to Optimise a Facebook Campaign
Marketing & Acquisition
Facebook marketing is proving to be one of the biggest channels for ecommerce. If you manage it correctly, it can drive a huge amount of traffic to your site.
Published: 05 May 2015
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Paid Offline Advertising — Making the Most of PR
Marketing & Acquisition
Engaging in an effective PR campaign can help increase your profile and drive sales in an increasingly tough marketplace.
Published: 11 Nov 2014
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Social Media Marketing
Marketing & Acquisition
Good social media engagement can make all the difference when it comes to brand loyalty. But you need a strategy.
Published: 07 Nov 2014
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Content Marketing
Marketing & Acquisition
Your content needs to always be appealing and relevant to your target audience and the direction in which you are trying to mould their behaviour.
Published: 04 Nov 2014
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