Search Results "The Four Es"

	50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance IRP Ecommerce Fundamentals Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results Published: 13 Oct 2022	View
	Getting the Most Out of SEO on the IRP Marketing & Acquisition SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines. Published: 06 Jan 2020	View
	How IRP Commerce Runs an Efficient Replatforming Project IRP Research Using our optimised deployment processes and project plans, customers can ensure that their deployment is completed on schedule and that their new website users have the best experience possible. Published: 06 Nov 2019	View
	Ecommerce Basics For Entering Hong Kong Conversion & Retention It takes a lot of research and planning to succeed in entering a new market but with these basics and close collaboration with your IRP Account Manager, you should be able to get off to the right start. Published: 02 Sep 2019	View
	Black Friday Ultimate Guide Marketing & Acquisition Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period. Published: 05 Aug 2019	View
	Accelerate Your International Revenues Using Local Payment Methods on the IRP Conversion & Retention Traffic from international countries not converting? Maybe you should offer LPMs. Published: 21 Jun 2019	View
	IRP White Paper on Sales Expectations for the First Three Months after Replatforming IRP White Papers The most important question about replatforming is: how will it affect your sales? For companies of all turnovers, the four-stage sales pattern is the same: possible dip, recovery, stability and then growth. Published: 28 Feb 2019	View
	Optimising Email Deliverability Using the IRP and SendGrid Conversion & Retention This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue. Published: 18 Feb 2019	View
	The Future Of Ecommerce Will Be Fought Out On Intelligent Systems Inspiration & Opinion Ecommerce companies need clear information to make rational choices that are in the interests of profitability. The IRP Trading Terminal provides a solution to this problem. Published: 06 Feb 2019	View
	Alipay on the IRP and the Implications of Currency Conversions on Accounting IRP Research Using localised payments, such as Alipay for Chinese and Hong Kong sales, offers a huge advantage to aspirational retailers and distributors wanting to expand into the global market. Here are a few things you should know before embarking down this road. Published: 25 Jan 2019	View
	Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season Marketing & Acquisition We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season. Published: 30 Oct 2018	View
	Ecommerce Success Starts With Picking the Right Team and Rewarding Them Based On Sales Results Inspiration & Opinion If you do one thing this quarter to improve your ecommerce outlook — set up your reporting and staff reward structures based on sales results. This gets your staff thinking about sales first and is a big step in the right direction. Published: 10 May 2018	View
	The Evil Domino Effect of Raising Shipping Prices IRP Research This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number. Published: 09 May 2017	View
	The Impact on Revenue of a Promotions Campaign IRP Research Promotions have a positive affect on consumers and increase the probability that they will make a purchase. Published: 17 Apr 2017	View
	The Chinese Ecommerce Landscape IRP Research The Chinese market is a very different, complex market that requires research and proper planning before entering seriously. Published: 06 Apr 2017	View
	Offering Local Payment Methods on the IRP IRP Research The IRP offers users the ability to avail of many Local Payment Methods (LPMs) in international territories via its integration with Worldpay. Published: 14 Mar 2017	View
	The Essence of Conversion in Ecommerce Conversion & Retention It is a simple fact that identifying a customer's needs and removing their objections is at the core of all forms of selling, no matter how simple or complex the product or the selling medium. Published: 09 Jan 2017	View
	Successful Sales and Promotions on the IRP Conversion & Retention Planning is crucial when it comes to successful sales using the IRP system. Calendars and planning ahead of time are vital for the success of your digital strategy. Published: 01 Dec 2016	View
	The Implications of a Cost of Revenue Accounting Model in Ecommerce IRP Ecommerce Financial Secrets It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead. Published: 05 Oct 2016	View
	Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment Inspiration & Opinion The CRC story has some wider business interest because it is essentially one of growth – how we assisted a very small UK company to become the world's largest online bike store, without taking on investment. Published: 07 Sep 2016	View
	Why Most Retailers Fail to Cross the Ecommerce Chasm Inspiration & Opinion It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful. Published: 01 Sep 2016	View
	The Ecommerce Profit and Loss Management Accounts IRP Ecommerce Financial Secrets This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively. Published: 01 Jul 2016	View
	IRP White Paper on Replatforming to the IRP IRP White Papers An ecommerce platform migration is a major decision that affects both a company and its customers. Once the decision is made, it's important to mitigate risk and ensure that a detailed and well-constructed plan is in place so that the replatforming project runs smoothly. Published: 20 Jan 2016	View
	The Role of Artificial Intelligence in the Future of Commerce Inspiration & Opinion Every major area in Traffic, Conversion and Retention faces automation by AI augmented systems. In the end, as with chess, AI machines will 'play ecommerce' even better than the best people. Published: 12 Jan 2016	View
	The Pros and Cons of Online Customer Reviews Conversion & Retention One factor that can contribute to your success is using online customer reviews to build a stronger online presence. Published: 15 Oct 2015	View
	The Importance Of Your ‘About Us’ Page Conversion & Retention As far as closing a sale is concerned, your ‘About Us’ page might be one of the most important pages on your website. Follow our tips to make your ‘About Us’ page the best it can be. Published: 15 Jun 2015	View
	The Role of an IRP Ecommerce Manager IRP Ecommerce Fundamentals To identify, appoint and confirm an IRP Ecommerce Manager is one of the most important steps that a pure play or multichannel online business can make. Published: 27 Oct 2014	View
	IRP Fundamentals The IRP Platform The IRP seamlessly combines sales channels and digital marketing channels into one central system. It makes life simple for everyone using the IRP and maximises the sales opportunities. Published: 24 Oct 2013	View

50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance

IRP Ecommerce Fundamentals

Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results

Published: 13 Oct 2022

View

Getting the Most Out of SEO on the IRP

Marketing & Acquisition

SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines.

Published: 06 Jan 2020

View

How IRP Commerce Runs an Efficient Replatforming Project

IRP Research

Using our optimised deployment processes and project plans, customers can ensure that their deployment is completed on schedule and that their new website users have the best experience possible.

Published: 06 Nov 2019

View

Ecommerce Basics For Entering Hong Kong

Conversion & Retention

It takes a lot of research and planning to succeed in entering a new market but with these basics and close collaboration with your IRP Account Manager, you should be able to get off to the right start.

Published: 02 Sep 2019

View

Black Friday Ultimate Guide

Marketing & Acquisition

Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.

Published: 05 Aug 2019

View

Accelerate Your International Revenues Using Local Payment Methods on the IRP

Conversion & Retention

Traffic from international countries not converting? Maybe you should offer LPMs.

Published: 21 Jun 2019

View

IRP White Paper on Sales Expectations for the First Three Months after Replatforming

IRP White Papers

The most important question about replatforming is: how will it affect your sales? For companies of all turnovers, the four-stage sales pattern is the same: possible dip, recovery, stability and then growth.

Published: 28 Feb 2019

View

Optimising Email Deliverability Using the IRP and SendGrid

Conversion & Retention

This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.

Published: 18 Feb 2019

View

The Future Of Ecommerce Will Be Fought Out On Intelligent Systems

Inspiration & Opinion

Ecommerce companies need clear information to make rational choices that are in the interests of profitability. The IRP Trading Terminal provides a solution to this problem.

Published: 06 Feb 2019

View

Alipay on the IRP and the Implications of Currency Conversions on Accounting

IRP Research

Using localised payments, such as Alipay for Chinese and Hong Kong sales, offers a huge advantage to aspirational retailers and distributors wanting to expand into the global market. Here are a few things you should know before embarking down this road.

Published: 25 Jan 2019

View

Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season

Marketing & Acquisition

We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.

Published: 30 Oct 2018

View

Ecommerce Success Starts With Picking the Right Team and Rewarding Them Based On Sales Results

Inspiration & Opinion

If you do one thing this quarter to improve your ecommerce outlook — set up your reporting and staff reward structures based on sales results. This gets your staff thinking about sales first and is a big step in the right direction.

Published: 10 May 2018

View

The Evil Domino Effect of Raising Shipping Prices

IRP Research

This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.

Published: 09 May 2017

View

The Impact on Revenue of a Promotions Campaign

IRP Research

Promotions have a positive affect on consumers and increase the probability that they will make a purchase.

Published: 17 Apr 2017

View

The Chinese Ecommerce Landscape

IRP Research

The Chinese market is a very different, complex market that requires research and proper planning before entering seriously.

Published: 06 Apr 2017

View

Offering Local Payment Methods on the IRP

IRP Research

The IRP offers users the ability to avail of many Local Payment Methods (LPMs) in international territories via its integration with Worldpay.

Published: 14 Mar 2017

View

The Essence of Conversion in Ecommerce

Conversion & Retention

It is a simple fact that identifying a customer's needs and removing their objections is at the core of all forms of selling, no matter how simple or complex the product or the selling medium.

Published: 09 Jan 2017

View

Successful Sales and Promotions on the IRP

Conversion & Retention

Planning is crucial when it comes to successful sales using the IRP system. Calendars and planning ahead of time are vital for the success of your digital strategy.

Published: 01 Dec 2016

View

The Implications of a Cost of Revenue Accounting Model in Ecommerce

IRP Ecommerce Financial Secrets

It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.

Published: 05 Oct 2016

View

Chain Reaction Cycles – A Case Study in the Implications of Ecommerce Alignment

Inspiration & Opinion

The CRC story has some wider business interest because it is essentially one of growth – how we assisted a very small UK company to become the world's largest online bike store, without taking on investment.

Published: 07 Sep 2016

View

Why Most Retailers Fail to Cross the Ecommerce Chasm

Inspiration & Opinion

It is very, very difficult for mid-market companies to take the ecommerce opportunity. This article aims to frame the challenge concisely and to outline the steps that companies need to take to make them successful.

Published: 01 Sep 2016

View

The Ecommerce Profit and Loss Management Accounts

IRP Ecommerce Financial Secrets

This article seeks to summarise the key additional financial questions a retailer will need to consider to sell online effectively.

Published: 01 Jul 2016

View

IRP White Paper on Replatforming to the IRP

IRP White Papers

An ecommerce platform migration is a major decision that affects both a company and its customers. Once the decision is made, it's important to mitigate risk and ensure that a detailed and well-constructed plan is in place so that the replatforming project runs smoothly.

Published: 20 Jan 2016

View

The Role of Artificial Intelligence in the Future of Commerce

Inspiration & Opinion

Every major area in Traffic, Conversion and Retention faces automation by AI augmented systems. In the end, as with chess, AI machines will 'play ecommerce' even better than the best people.

Published: 12 Jan 2016

View

The Pros and Cons of Online Customer Reviews

Conversion & Retention

One factor that can contribute to your success is using online customer reviews to build a stronger online presence.

Published: 15 Oct 2015

View

The Importance Of Your ‘About Us’ Page

Conversion & Retention

As far as closing a sale is concerned, your ‘About Us’ page might be one of the most important pages on your website. Follow our tips to make your ‘About Us’ page the best it can be.

Published: 15 Jun 2015

View

The Role of an IRP Ecommerce Manager

IRP Ecommerce Fundamentals

To identify, appoint and confirm an IRP Ecommerce Manager is one of the most important steps that a pure play or multichannel online business can make.

Published: 27 Oct 2014

View

IRP Fundamentals

The IRP Platform

The IRP seamlessly combines sales channels and digital marketing channels into one central system. It makes life simple for everyone using the IRP and maximises the sales opportunities.

Published: 24 Oct 2013

View

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The Four Es - 28 results in Strategy Centre