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The right solution for ambitious retailers

IRP Fundamentals

The IRP seamlessly combines sales channels and digital marketing channels into one central system. It makes life simple for everyone using the IRP and maximises the sales opportunities.
9 min read

The IRP seamlessly combines sales channels into one central system

This combining of sales channels and digital marketing channels with a centralised system is extremely effective. It makes life simple for everyone using the IRP and maximises the sales opportunities.

The IRP Seamlessly Combines Sales Channels into One Central System

No two pieces of software are the same - whether it’s an email program, a word processor, a browser or an ecommerce platform. Although one piece of software like a browser might be slightly better than another, it is generally a matter of choice as to which one to use.

Ecommerce software is one area of computing where results from each platform can mean vast differences in the sales and profit generated. In fact the ecommerce platform is often the deciding factor in online success - therefore it is critically important that a business chooses the right one.

The IRP is the right solution for ambitious retailers to expand on the global stage. It is an enterprise level ecommerce platform that can help retailers from the small to mid-market upwards to develop and implement a proven commerce strategy for sustained growth. With more than 15 years of innovation and R&D, the IRP has grown to become a fully-integrated multichannel solution combining multiple sales channels, award-winning international reach and a comprehensive list of features and tools.

The architecture of the IRP

The Architecture of the IRP

The IRP can connect the digital and physical touch points with your customers which allows your various sales channels such as Web, Stock Control, EPOS, Phone and Mobile to integrate together in real time.  It is a very stable platform, built to scale and process very high transaction volumes. It consists of the ‘front end’ (the public facing areas of the IRP, such as the website, mobile and till) and a ‘back end’ or ‘Administration Area’ (the section that a company uses to fulfil all of its business operations, order processing and customer service functions).

The IRP is secure and uses cloud technology

The IRP is Secure and uses Cloud Technology

Your IRP software is hosted in the cloud. Each user of the IRP has their own separate instance of the software that is populated with their data. The IRP itself is based on Microsoft technologies on  an SQL Server Database and the IRP platform application is  programmed on the .Net framework.

There is no requirement for any software to be installed on your devices to run the IRP. All you need is a broadband connection and a browser. The IRP is also PCI Level 1 Compliant, and this means a maximum level of security for your data and credit cards.

A system you can trust

Business is about making money, and the IRP will help you maximise your selling potential. The IRP has transacted over £1,000,000,000 of revenue for companies online. The IRP is a platform that you can trust, so whether it’s a single or multichannel solution you require, the IRP puts you in total control of your business at all times.

A System You Can Trust

Combining IRP technology with resources to succeed

The IRP Platform combines with the IRP World to form the two core components of IRP Commerce. The IRP World is an ecosystem containing People, Service Partners and IRP Agencies as well as IRP Accreditations, the Knowledge Base, Strategy Centre and IRP Road Map. It is this combination of Technology and Knowhow that sets the IRP apart from other approaches to ecommerce.

Multichannel coverage with the IRP


Ecommerce Sales Channel: Web

The IRP incorporates a world -class ecommerce website equipped with all the functions, features, and integrations required for creating a successful online business. This includes everything from inventory management, order processing, customer relationship management (CRM) and advanced reporting, to a full range of sales & marketing tools. The IRP supports multiple languages, currencies and tax calculations for true international expansion. The IRP has connections to many of the key players in the ecommerce industry. Integration with Google, Affiliate Window, Trustpilot, Royal Mail, ParcelForce, Realex, PayPal and Worldpay means you join a connected commerce world right from the start. As commerce evolves, the IRP platform ensures you’re kept up-do-date with key developments.

See: Full Features List.


Ecommerce Sales Channel: Mobile

Customers will research and shop through multiple devices. The IRP is mobile-ready and offers you a ‘switch on and go’ integrated mobile site. The web and mobile sites both offer full exposure across desktop computers, smartphones, tablets and smart TVs. Your business will be reached easily through all internet-enabled devices – the IRP combines these channels seamlessly.

See: IRP Mobile Website Overview.


Ecommerce Sales Channel: Telesales

Telesales is an easy-to-use feature which enables your call centre or customer services team to quickly process phone orders or take over a customer’s basket at the touch of a button. All order information and customer details are instantly included within your IRP fulfilment system. This integration removes any unnecessary time that may be wasted uploading or updating stock and order information after the sale.

See: Knowledge Base > Telesales.


Ecommerce Sales Channel: Till

The IRP includes a fully-integrated EPOS system that allows you to deploy multiple tills across multiple locations. The ability to manage stock and customers allows the EPOS system to save time and costs, thus impacting on the bottom line. Pricing can be varied by location and vouchers and loyalty schemes can be unified across all store and online channels. The software is powerful, yet simple enough for staff to learn and use effectively.

See: Knowledge Base > Epos.

Stock Control

Ecommerce Sales Channel: Stock Control

A feature-rich stock control system delivers benefits to your business. These include: ensuring you stock the items your customers need, increasing your stock accuracy and helping you deliver goods on time. Bring all your sales channels together into one efficient, cost-effective central stock database.

See: Knowledge Base > Stock Control.


Ecommerce Sales Channel: B2B

The IRP comes fully equipped with a B2B platform that facilitates trade relationships, suitable for all wholesaler, distributor, reseller and manufacturer requirements. This includes multiple customer accounts and pricing on the same platform as well as volume purchasing and pricing options. The IRP offers business software for business intelligence across all levels of the supply chain.

See: Knowledge Base > B2B Overview.

Digital marketing capabilities

Ecommerce Sales Channel: Digital Marketing Capabilities

On top of all Web, Mobile, Telesales, EPOS and B2B channels, the IRP comes primed with a full package of sales features and tools allowing for advanced Email Marketing and PPC Management as well as exposure on Search Engines, Affiliate Networks, Shopping Comparison Sites, Marketplaces and Social Networks.

See: Full Features List.

Features List

The IRP is packed full of features that help you to build a world class website. For the full list, see IRP Features List.

IRP Administration

The IRP Admin area is where you can fully administrate and operate all areas of the IRP. It is fully secure and Admin rights are governed by role-based permissions. For an introduction and summary of the IRP’s Administration area, see: Getting Started with IRP Admin.

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