Search Results "Traffic"

	Black Friday traffic surge handled seamlessly by IRP Commerce Cloud IRP Research William Bailie, CTO of IRP Commerce, talks about how the investment in secure, cloud-based infrastructure enables IRP to handle the surge in customer demand seamlessly. Published: 09 Dec 2020	View
	Attribution and Alignment in Ecommerce Teams Inspiration & Opinion In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology. Published: 20 Nov 2018	View
	The Evil Domino Effect of Raising Shipping Prices IRP Research This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number. Published: 09 May 2017	View
	IRP Interventions - Strategies for Revenue Growth IRP Research This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017. Published: 17 Apr 2017	View
	How to Create a Successful Product Launch Marketing & Acquisition The very first steps of the product launch are vital, right from the product data, name and description. Published: 23 Nov 2016	View
	Is Google An Effective Sales Channel? Inspiration & Opinion Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered. Published: 23 Jun 2016	View
	Referral Traffic Marketing & Acquisition The concept of referral is not to be overlooked. This is especially true when referring links are placed on sites of key influencers. Published: 24 Mar 2015	View
	Direct Traffic Marketing & Acquisition Direct traffic grows as general web traffic grows and it can form a large percentage of total traffic and sales. The importance of the direct channel lies in the fact that it is an unallocated source of traffic. Published: 23 Mar 2015	View
	IRP Ecommerce Calculator IRP Ecommerce Fundamentals The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation. Published: 26 Nov 2014	View
	Organic Search Marketing Marketing & Acquisition Organic search traffic is a key free digital channel. Of all digital marketing channels it is the one that is least under your control. Published: 04 Nov 2014	View
	Content Marketing Marketing & Acquisition Your content needs to always be appealing and relevant to your target audience and the direction in which you are trying to mould their behaviour. Published: 04 Nov 2014	View
	Patch your tyre before riding on Inspiration & Opinion Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain! Published: 13 Oct 2014	View
	Simple Adjustments to your Website can Improve Conversion Rates by 25% IRP Research We launched the 'CR25' project in June 2014 with the goal of establishing a 25% increase in conversion rates in Q3 2014 versus Q3 2013 for clients using our IRP. Published: 09 Oct 2014	View
	Traffic, Conversion & Retention Conversion & Retention Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention. Published: 24 Oct 2013	View
	Ecommerce Fundamentals IRP Ecommerce Fundamentals Ecommerce is the fastest-growing area of business, supercharged by innovations in technology and changing consumer behaviour. Published: 24 Oct 2013	View

Black Friday traffic surge handled seamlessly by IRP Commerce Cloud

IRP Research

William Bailie, CTO of IRP Commerce, talks about how the investment in secure, cloud-based infrastructure enables IRP to handle the surge in customer demand seamlessly.

Published: 09 Dec 2020

View

Attribution and Alignment in Ecommerce Teams

Inspiration & Opinion

In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.

Published: 20 Nov 2018

View

The Evil Domino Effect of Raising Shipping Prices

IRP Research

This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.

Published: 09 May 2017

View

IRP Interventions - Strategies for Revenue Growth

IRP Research

This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.

Published: 17 Apr 2017

View

How to Create a Successful Product Launch

Marketing & Acquisition

The very first steps of the product launch are vital, right from the product data, name and description.

Published: 23 Nov 2016

View

Is Google An Effective Sales Channel?

Inspiration & Opinion

Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered.

Published: 23 Jun 2016

View

Referral Traffic

Marketing & Acquisition

The concept of referral is not to be overlooked. This is especially true when referring links are placed on sites of key influencers.

Published: 24 Mar 2015

View

Direct Traffic

Marketing & Acquisition

Direct traffic grows as general web traffic grows and it can form a large percentage of total traffic and sales. The importance of the direct channel lies in the fact that it is an unallocated source of traffic.

Published: 23 Mar 2015

View

IRP Ecommerce Calculator

IRP Ecommerce Fundamentals

The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.

Published: 26 Nov 2014

View

Organic Search Marketing

Marketing & Acquisition

Organic search traffic is a key free digital channel. Of all digital marketing channels it is the one that is least under your control.

Published: 04 Nov 2014

View

Content Marketing

Marketing & Acquisition

Your content needs to always be appealing and relevant to your target audience and the direction in which you are trying to mould their behaviour.

Published: 04 Nov 2014

View

Patch your tyre before riding on

Inspiration & Opinion

Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!

Published: 13 Oct 2014

View

Simple Adjustments to your Website can Improve Conversion Rates by 25%

IRP Research

We launched the 'CR25' project in June 2014 with the goal of establishing a 25% increase in conversion rates in Q3 2014 versus Q3 2013 for clients using our IRP.

Published: 09 Oct 2014

View

Traffic, Conversion & Retention

Conversion & Retention

Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention.

Published: 24 Oct 2013

View

Ecommerce Fundamentals

IRP Ecommerce Fundamentals

Ecommerce is the fastest-growing area of business, supercharged by innovations in technology and changing consumer behaviour.

Published: 24 Oct 2013

View

Traffic - 15 results in Strategy Centre