Traffic Channels - 5 results in Strategy Centre

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Attribution and Alignment in Ecommerce Teams
Inspiration & Opinion
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Published: 20 Nov 2018
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How to Create a Successful Product Launch
Marketing & Acquisition
The very first steps of the product launch are vital, right from the product data, name and description.
Published: 23 Nov 2016
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Is Google An Effective Sales Channel?
Inspiration & Opinion
Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered.
Published: 23 Jun 2016
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Desktop Still Responsible for the Majority of Online Revenue
IRP Research
From 2013 to 2014 there has been a 7% increase in revenue generated by consumers using mobile devices to access IRP client sites. However, desktop still accounts for nearly 70% of ecommerce revenue.
Published: 06 Nov 2014
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Content Marketing
Marketing & Acquisition
Your content needs to always be appealing and relevant to your target audience and the direction in which you are trying to mould their behaviour.
Published: 04 Nov 2014
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