Website Traffic - 10 results in Strategy Centre

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IRP Interventions - Strategies for Revenue Growth
IRP Research
This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.
Published: 17 Apr 2017
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Referral Traffic
Marketing & Acquisition
The concept of referral is not to be overlooked. This is especially true when referring links are placed on sites of key influencers.
Published: 24 Mar 2015
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How to Generate Direct Traffic for your Website by Sharing Relevant Content
Marketing & Acquisition
You can drive traffic to your website using the useful content that you are already sharing through your communication channels.
Published: 02 Feb 2015
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IRP Clients Enjoy Successful Black Friday with 42% Increase in Revenue
IRP Research
Comparing Black Friday 2013 with Black Friday 2014, IRP client sites have seen a 42% increase in revenue.
Published: 11 Dec 2014
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Desktop Still Responsible for the Majority of Online Revenue
IRP Research
From 2013 to 2014 there has been a 7% increase in revenue generated by consumers using mobile devices to access IRP client sites. However, desktop still accounts for nearly 70% of ecommerce revenue.
Published: 06 Nov 2014
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Organic Search Marketing
Marketing & Acquisition
Organic search traffic is a key free digital channel. Of all digital marketing channels it is the one that is least under your control.
Published: 04 Nov 2014
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Content Marketing
Marketing & Acquisition
Your content needs to always be appealing and relevant to your target audience and the direction in which you are trying to mould their behaviour.
Published: 04 Nov 2014
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Patch your tyre before riding on
Inspiration & Opinion
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Published: 13 Oct 2014
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Simple Adjustments to your Website can Improve Conversion Rates by 25%
IRP Research
We launched the 'CR25' project in June 2014 with the goal of establishing a 25% increase in conversion rates in Q3 2014 versus Q3 2013 for clients using our IRP.
Published: 09 Oct 2014
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Traffic, Conversion & Retention
Conversion & Retention
Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention.
Published: 24 Oct 2013
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