content - 11 results in Strategy Centre
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Getting the Most Out of SEO on the IRP
SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines.
Marketing & Acquisition
Published: 06 Jan 2020
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Optimising Email Deliverability Using the IRP and SendGrid
This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.
Conversion & Retention
Published: 18 Feb 2019
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Guidelines for Great Customer Service
Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.
Conversion & Retention
Published: 12 Apr 2017
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From £0 to £200K in 8 Months on the IRP
Discover how an IRP client increased sales from £0 to >£200K in eight months using IRP technology combined with Export Technologies Account Management.
IRP Research
Published: 28 Feb 2017
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How to Create a Successful Product Launch
The very first steps of the product launch are vital, right from the product data, name and description.
Marketing & Acquisition
Published: 23 Nov 2016
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9 Easy Steps to Americanise Your Website
By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.
Build, Manage & Grow
Published: 30 Aug 2016
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Graduating from Email Marketing to Engaging Marketing
Email marketing is a great channel to drive sales but, on its own, it is no longer enough. You need to talk to your audience about things they care about — and do it on the channels they are going to engage with.
Marketing & Acquisition
Published: 07 Jul 2015
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How to Generate Direct Traffic for your Website by Sharing Relevant Content
You can drive traffic to your website using the useful content that you are already sharing through your communication channels.
Marketing & Acquisition
Published: 02 Feb 2015
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Organic Search Marketing
Organic search traffic is a key free digital channel. Of all digital marketing channels it is the one that is least under your control.
Marketing & Acquisition
Published: 04 Nov 2014
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Content Marketing
Your content needs to always be appealing and relevant to your target audience and the direction in which you are trying to mould their behaviour.
Marketing & Acquisition
Published: 04 Nov 2014
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Translations as a Way of Increasing Sales
Translations in the IRP are a key way to break down the barriers to getting traffic and converting sales.
Build, Manage & Grow
Published: 14 Jan 2014
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