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content - 10 results in Strategy Centre

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Getting the Most Out of SEO on the IRP
Marketing & Acquisition
SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines.
Published: 06 Jan 2020
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Optimising Email Deliverability Using the IRP and SendGrid
Conversion & Retention
This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.
Published: 18 Feb 2019
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Guidelines for Great Customer Service
Conversion & Retention
Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.
Published: 12 Apr 2017
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From £0 to £200K in 8 Months on the IRP
IRP Research
Discover how an IRP client increased sales from £0 to >£200K in eight months using IRP technology combined with account management.
Published: 28 Feb 2017
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How to Create a Successful Product Launch
Marketing & Acquisition
The very first steps of the product launch are vital, right from the product data, name and description.
Published: 23 Nov 2016
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9 Easy Steps to Americanise Your Website
Build, Manage & Grow
By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.
Published: 30 Aug 2016
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Graduating from Email Marketing to Engaging Marketing
Marketing & Acquisition
Email marketing is a great channel to drive sales but, on its own, it is no longer enough. You need to talk to your audience about things they care about — and do it on the channels they are going to engage with.
Published: 07 Jul 2015
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Organic Search Marketing
Marketing & Acquisition
Organic search traffic is a key free digital channel. Of all digital marketing channels it is the one that is least under your control.
Published: 04 Nov 2014
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Content Marketing
Marketing & Acquisition
Your content needs to always be appealing and relevant to your target audience and the direction in which you are trying to mould their behaviour.
Published: 04 Nov 2014
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Translations as a Way of Increasing Sales
Build, Manage & Grow
Translations in the IRP are a key way to break down the barriers to getting traffic and converting sales.
Published: 14 Jan 2014
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NI ECOMMERCE REPORT - HIDDEN IN PLAIN SIGHT?
NI REPORT - HIDDEN IN PLAIN SIGHT?
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