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desktop traffic - 10 results in Strategy Centre

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IRP Research
William Bailie, CTO of IRP Commerce, talks about how the investment in secure, cloud-based infrastructure enables IRP to handle the surge in customer demand seamlessly.
Published: 09 Dec 2020
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Inspiration & Opinion
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Published: 20 Nov 2018
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IRP Research
This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.
Published: 09 May 2017
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IRP Research
This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.
Published: 17 Apr 2017
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Marketing & Acquisition
The very first steps of the product launch are vital, right from the product data, name and description.
Published: 23 Nov 2016
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Marketing & Acquisition
Direct traffic grows as general web traffic grows and it can form a large percentage of total traffic and sales. The importance of the direct channel lies in the fact that it is an unallocated source of traffic.
Published: 23 Mar 2015
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IRP Ecommerce Fundamentals
The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.
Published: 26 Nov 2014
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Inspiration & Opinion
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Published: 13 Oct 2014
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Conversion & Retention
Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention.
Published: 24 Oct 2013
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IRP Ecommerce Fundamentals
Ecommerce is the fastest-growing area of business, supercharged by innovations in technology and changing consumer behaviour.
Published: 24 Oct 2013
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Live Market Data
Today v Yesterday 0.10%
October 2024 v October 2023 19.70%
YTD 2024 v 2023 11.44%
Arts and Crafts 0.13%
Baby & Child 0.19%
Cars and Motorcycling 0.12%
Electrical & Commercial Equipment 0.84%
Fashion Clothing & Accessories 0.03%
Food & Drink 0.02%
Health and Wellbeing 0.05%
Kitchen & Home Appliances 0.26%
Pet Care 0.09%
Sports and Recreation 0.01%
Toys, Games & Collectables 0.20%

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