marketing channels - 7 results in Strategy Centre
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Attribution and Alignment in Ecommerce Teams
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Inspiration & Opinion
Published: 20 Nov 2018
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How to Create a Successful Product Launch
The very first steps of the product launch are vital, right from the product data, name and description.
Marketing & Acquisition
Published: 23 Nov 2016
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Is Google An Effective Sales Channel?
Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered.
Inspiration & Opinion
Published: 23 Jun 2016
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Graduating from Email Marketing to Engaging Marketing
Email marketing is a great channel to drive sales but, on its own, it is no longer enough. You need to talk to your audience about things they care about — and do it on the channels they are going to engage with.
Marketing & Acquisition
Published: 07 Jul 2015
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Social Media Marketing
Good social media engagement can make all the difference when it comes to brand loyalty. But you need a strategy.
Marketing & Acquisition
Published: 07 Nov 2014
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Content Marketing
Your content needs to always be appealing and relevant to your target audience and the direction in which you are trying to mould their behaviour.
Marketing & Acquisition
Published: 04 Nov 2014
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Multichannel Optimisation
The word 'multichannel', and even bolder terms such as 'omnichannel' and 'total retail' are key statements about where retail is going.
Marketing & Acquisition
Published: 14 Jan 2014
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