marketing channels - 7 results in Strategy Centre

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Attribution and Alignment in Ecommerce Teams
Inspiration & Opinion
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Published: 20 Nov 2018
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How to Create a Successful Product Launch
Marketing & Acquisition
The very first steps of the product launch are vital, right from the product data, name and description.
Published: 23 Nov 2016
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Is Google An Effective Sales Channel?
Inspiration & Opinion
Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered.
Published: 23 Jun 2016
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Graduating from Email Marketing to Engaging Marketing
Marketing & Acquisition
Email marketing is a great channel to drive sales but, on its own, it is no longer enough. You need to talk to your audience about things they care about — and do it on the channels they are going to engage with.
Published: 07 Jul 2015
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Social Media Marketing
Marketing & Acquisition
Good social media engagement can make all the difference when it comes to brand loyalty. But you need a strategy.
Published: 07 Nov 2014
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Content Marketing
Marketing & Acquisition
Your content needs to always be appealing and relevant to your target audience and the direction in which you are trying to mould their behaviour.
Published: 04 Nov 2014
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Multichannel Optimisation
Marketing & Acquisition
The word 'multichannel', and even bolder terms such as 'omnichannel' and 'total retail' are key statements about where retail is going.
Published: 14 Jan 2014
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