sales channels - 3 results in Strategy Centre

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Is Google An Effective Sales Channel?
Inspiration & Opinion
Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered.
Published: 23 Jun 2016
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Desktop Still Responsible for the Majority of Online Revenue
IRP Research
From 2013 to 2014 there has been a 7% increase in revenue generated by consumers using mobile devices to access IRP client sites. However, desktop still accounts for nearly 70% of ecommerce revenue.
Published: 06 Nov 2014
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Multichannel Optimisation
Marketing & Acquisition
The word 'multichannel', and even bolder terms such as 'omnichannel' and 'total retail' are key statements about where retail is going.
Published: 14 Jan 2014
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