traffic - 17 results in Strategy Centre
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Attribution and Alignment in Ecommerce Teams
In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.
Inspiration & Opinion
Published: 20 Nov 2018
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The Evil Domino Effect of Raising Shipping Prices
This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.
IRP Research
Published: 09 May 2017
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IRP Interventions - Strategies for Revenue Growth
This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.
IRP Research
Published: 17 Apr 2017
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How to Create a Successful Product Launch
The very first steps of the product launch are vital, right from the product data, name and description.
Marketing & Acquisition
Published: 23 Nov 2016
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Is Google An Effective Sales Channel?
Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered.
Inspiration & Opinion
Published: 23 Jun 2016
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Referral Traffic
The concept of referral is not to be overlooked. This is especially true when referring links are placed on sites of key influencers.
Marketing & Acquisition
Published: 24 Mar 2015
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Direct Traffic
Direct traffic grows as general web traffic grows and it can form a large percentage of total traffic and sales. The importance of the direct channel lies in the fact that it is an unallocated source of traffic.
Marketing & Acquisition
Published: 23 Mar 2015
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How to Generate Direct Traffic for your Website by Sharing Relevant Content
You can drive traffic to your website using the useful content that you are already sharing through your communication channels.
Marketing & Acquisition
Published: 02 Feb 2015
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IRP Clients Enjoy Successful Black Friday with 42% Increase in Revenue
Comparing Black Friday 2013 with Black Friday 2014, IRP client sites have seen a 42% increase in revenue.
IRP Research
Published: 11 Dec 2014
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IRP Ecommerce Calculator
The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.
Ecommerce Fundamentals
Published: 26 Nov 2014
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Desktop Still Responsible for the Majority of Online Revenue
From 2013 to 2014 there has been a 7% increase in revenue generated by consumers using mobile devices to access IRP client sites. However, desktop still accounts for nearly 70% of ecommerce revenue.
IRP Research
Published: 06 Nov 2014
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Organic Search Marketing
Organic search traffic is a key free digital channel. Of all digital marketing channels it is the one that is least under your control.
Marketing & Acquisition
Published: 04 Nov 2014
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Content Marketing
Your content needs to always be appealing and relevant to your target audience and the direction in which you are trying to mould their behaviour.
Marketing & Acquisition
Published: 04 Nov 2014
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Patch your tyre before riding on
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Inspiration & Opinion
Published: 13 Oct 2014
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Simple Adjustments to your Website can Improve Conversion Rates by 25%
We launched the 'CR25' project in June 2014 with the goal of establishing a 25% increase in conversion rates in Q3 2014 versus Q3 2013 for clients using our IRP.
IRP Research
Published: 09 Oct 2014
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Traffic, Conversion & Retention
Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention.
Conversion & Retention
Published: 24 Oct 2013
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Ecommerce Fundamentals
Ecommerce is the fastest-growing area of business, supercharged by innovations in technology and changing consumer behaviour.
Ecommerce Fundamentals
Published: 24 Oct 2013
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