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Traffic from international countries not converting? Maybe you should offer APMs.
Accelerate Your International Revenues Using Alternative Payment Methods on the IRP
Offering your customers a checkout experience where they can use their local payment method will undoubtedly increase your international conversion rate.
Author
21 June 2019 - 5 min read

•  Worldwide retail ecommerce is anticipated to grow to $4.9 trillion in 2021.1
•  China is poised to become the world's top retail market in 2019, surpassing the US by more than $100 billion.2

The IRP is the most internationalised ecommerce platform available for the mid-market – now is the time for IRP Customers to seize this massive opportunity.

As we all know, the international ecommerce landscape is complex and technology is ever changing.

There are now hundreds of new payment methods available for transacting online and the preferred methods will vary greatly between countries.

Digital Wallets (eWallet), Mobile Pay, Direct Debits, Credit Cards, Bank Transfers, Prepay and even paying the postman when your parcel is delivered are just a few of the many payment options offered online.

Increase your international conversion rate

Offering your customers a checkout experience where they can use their local payment method will undoubtedly increase your conversion rate as customers are more likely to:

  • Trust the payment gateway.
  • Be willing to put their hand in their pocket or pay with their face, fingertip or passcode.
  • Feel positive about the shopping journey.

This added trust will increase the likelihood of a customer coming back to shop on your website and drive your presence in international locations with elevated consumer confidence.

Consider demographics too: with the rise in social shopping through mobile devices, a large number of your customers will be interested in an easy checkout process that allows them to pay using their fingertip or through face recognition technology.

Entering your credit card number on a mobile device is cumbersome and may lead to a checkout drop-out, therefore enabling Alternative Payment Methods (APMs) on your website will improve conversion.

The benefits of using Alternative Payment Methods on the IRP

You can license the IRP's built-in support for Alternative Payment Methods through an integration with the payment gateways Global Payments (Realex) and Worldpay.3-6 (There is a small licence fee because the APMs require ongoing configuration and support.)

The potential benefits of enabling Alternative Payment Methods are huge:

  • Greater choice for customers in checkout.
  • Better for first-time buyers.
  • Increased customer confidence in checkout because it offers them familiar payment methods.
  • Improved perception of customer service.
  • Reduced checkout dropout and fatigue associated with multiple field entry.
  • Increased international trust.
  • Increased conversion rate across devices.
  • Increased likelihood of repeat custom.

Consider: what percentage of your customers are first-time buyers? International customers? Checkout on mobile? You could be missing out on valuable sales by not having Alternative Payment Methods as an option in your checkout journey.

There are many other potential advantages for both the customer and the retailer of offering Alternative Payment Methods.

After launch of APMs in IRP Admin you must:

  • Create and design heading banners for mobile and desktop highlighting the new payment method.
  • Create model banners with the updated payment method.
  • Update the desktop and mobile footers to include the mini payment logos.
  • Segment your email marketing for that particular country and send an email detailing new payment method.
  • Create a PPC campaign alerting users to the new payment method.
  • Update your affiliate network.

This is an opportunity that you cannot miss

Contact your Account Manager to discuss how to avail of the Alternative Payment Methods IRP Licence or email Jo Morgan: jo.morgan@irpcommerce.com

References

  1. Retail e-commerce sales worldwide from 2014 to 2021 (Statista)
  2. China to Surpass US in Total Retail Sales (eMarketer)
  3. Offering Alternative Payment Methods on the IRP (IRP Strategy Centre)
  4. Alternative Payment Methods (IRP Knowledge Base)
  5. Alternative Payment Method Accounts (IRP Knowledge Base)
  6. Alipay on the IRP and the Implications of Currency Conversions on Accounting (IRP Strategy Centre)
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