Agency Promotion & Qualification Guidelines
The IRP Ambitious Merchant Fund is open to Agencies. It is designed to make it easy for the right eCommerce businesses to replatform to IRP. A Merchant can feel trapped on an existing platform - the AMF enables them to consider IRP.
The Fund provides £10,000 of IRP Platform Credit towards an IRP Deployment. It is intended to reduce the cost of moving to IRP but also to ensure the Merchant makes a meaningful financial commitment to its own growth.
The Fund is not a cash payment. It is a CREDIT on the Merchant Order Form - and all applications are subject to approval by IRP.
With AMF Deployments Now Cost Between 5K and 15K
1. How the £10,000 AMF Credit Works
The Ambitious Merchant Fund operates as an IRP Platform Credit on a new Deployment. They will receive the Credit after acceptance to the Fund.
- The Credit has a value of £10,000 and reduces the Deployment costs
- It is granted at the Configuration Stage
- It appears as a Credit to the Merchant Order Form (MOF)
The 10K Credit is subject to IRP approval and non-transferable.
2. The 10K Credit allows Merchants to Replatform to IRP
Agencies should not position the Fund as a £10,000 free website. It is a credit against an IRP Deployment. The Merchant will still contribute financially towards the cost of the replatforming project - but they could be replatformed to IRP for as little as £5,000.
| Project |
Normal Cost |
Fund Credit |
Merchant Pays |
| Simple IRP implementation |
£15,000 |
£10,000 |
£5,000 |
| Intermediate IRP implementation |
£20,000 |
£10,000 |
£10,000 |
| Complex IRP implementation |
£25,000 |
£10,000 |
£15,000 |
These figures are illustrative and the actual Price is known in the “Configuration Stage” after scoping. The price is then entered into the Merchant Order Form (MOF) with the £10,000 credit applied.
INDICATIVE COMMERCIAL EXAMPLES FOR AMF
IRP will be flexible to close as many Merchant deals as possible - so talk to IRP about deal blockers.
If an Agency closes a deal they get £2k (£1k at signature, £1k at go live)
The Agency can decide if they want to do the Deployment.
- IRP does Deployment - Initial Cost of Deployment was £20,000, 10K AMF Credit Applied - the Merchant now pays 10K
- Agency does Deployment - Initial Cost or Deployment was £20,000, 10K AMF Credit Applied - the Merchant now pays 10K (The Agency gets 7K and by IRP take 3K for Deployment help).
In both the above examples the Merchant only pays 10K.
Flexible Payment Terms Available to Merchants to Help Close Deals
IRP will try to be as flexible as possible on Merchant payment terms. Standard payment terms are half paid at the start and half paid on Go Live - but IRP will try to facilitate payment terms that close deals.
MONTHLY ONGOING FEES
After the Go Live standard IRP monthly fees apply but again IRP will try to be flexible to close deals.
Minimum Monthly: £1,500 (Platform, Support and AM). Discounted to £750 for first 3 months in Deployment. Flexibility exists for a free month one.
Revenue Share: Standard Agency Revenue Share Applies.
Transactions Fee: Standard Fees - Range 1.85% to 3.50% GMV depending on sales volume - the fee is agreed on the MOF.
3. What does a Merchant Get
A base implementation is based on a standard IRP Deployment and products and will include:
- IRP Platform Implementation
- Product Data Migration
- Effiicient Design Process using Genesis Theme
- Integration with Internal stock system
- Payment Gateway Setup
- Core Configuration
- Go Live Management Service
- Marketing Cloud - Free for 6 months
- Trading Terminal (Level 1)
- DeepAgent (Level 1)
The integration complexity will determine the end price where end price may be higher with more complex integrations. The exact Set Up Fee will be established by IRP at the Configuration stage and the total cost and full deal fee breakdown will appear in the MOF as standard.
How Agencies Should Promote The AMF Fund
4. How Agencies Should Promote the Fund to Eligible Merchants
Agencies should promote the Fund to businesses that meet the published qualification criteria:
- Are based on the Island of Ireland
- Generate more than £200,000 in annual online revenue
- Are seeking to scale their eCommerce business
They should use their judgement and use due diligence to select suitable Merchants. Merchants should have an established trading history and demonstrate significant potential for online growth and be suited to our Platform & Service Marketplace.
Meeting these criteria does NOT guarantee approval. IRP will then assess each prospective Merchant to approve or decline the AMF Application.
When promoting the Fund, Agencies should use accurate and appealing marketing - talk to the Fund Manager if required.
5. Who Owns the Contract
Whoever brings the Merchant has the right to own the contract - refer to the Standard Terms of the Agency Agreement. Agencies will get their standard share of fees and can discuss retainers and Services with their new Merchant.
6. The AMF Approval & Credit Process Steps
An Agency cannot tell a Merchant that it has been approved for the Credit until IRP has formally confirmed approval by email.
The correct process is:
(1) Agency identifies Merchant → (2) Merchant Completes AMF Form → (3) Initial IRP Assessment → (4) Merchant Sent IRP Questionnaire → (5) IRP & Agency Assess Questionnaire → (6) IRP Approves 10K Credit → (7) Deployment Configuration Cost Worked Out → (8) MOF with Credit sent to Merchant & cced to Agency
The Merchant has 30 Days to accept the MOF from the date of it being sent.
7. No Guarantee of Commercial Results
The Fund is an investment in the Merchant's eCommerce Deployment.
IRP historically has had a powerful, positive effect on sales on over 80% of Merchants. However the market and merchants are not controlled by us.
The Fund page expressly states that participation does not guarantee a particular level of sales, profit or business growth.
Conclusion
Les Curran is the IRP Ambitious Merchant Fund Manager. He is our point of contact for all questions relating to the Fund.
Fund Manager: Les Curran
les.curran@irpcommerce.com
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