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The IRP puts you in total control
IRP Features List
The IRP is a fully-integrated multichannel solution combining sales channels, unparalleled world-class international reach and a comprehensive online featured toolset.
Author
6 min read

The IRP has every important feature you need to grow your business. It has transacted over £1M ($1.5M) for a single client in a single day, and over £1 Billion for select clients. It is a commerce platform that cannot be outgrown.

The IRP is a fully-integrated multichannel solution combining sales channels, unparalleled world-class international reach and a comprehensive online featured toolset.

Whether it’s single channel or multichannel, the IRP puts you in total control. The IRP can connect the digital and physical touch points with your customers, allowing your various sales channels such as Web, Stock Control, EPOS, Phone and Mobile to integrate together in real time. This multichannel approach will enable you to manage your organisation through one award-winning system.

Note: For comprehensive descriptions of all IRP features, refer to the IRP Knowledge Base.

Fully Combined Multichannel

Immediate fully-integrated selling channels:

  • Web
  • Mobile
  • Telesales
  • EPOS
  • Stock Control
  • B2B
Integrated

Integrate with other key systems:

  • 3rd party Integrations
  • Search Engine Integrated
  • Affiliate Integrated
  • Postage Integrated
  • Social Media Integrated
  • Bespoke Feed Integrated
  • Amazon Marketplace Integrated
  • eBay Marketplace Integrated
Sales & Marketing

A world-class online marketing toolkit:

  • 404 Redirect Page Handler
  • Affiliate Network Integration
  • Promotions Engine
  • Basket Offers
  • Discounts & Vouchers
  • Email Marketing
  • Full Translation Suite
  • Home Pages
  • Live Support
  • Loyalty Schemes
  • Mobile Site
  • Multiple Countries
  • Any Currency
  • Any Language
  • News Section
  • On-Site Search Advantage Tools
  • Price Adjustments
  • Price Match Requests
  • Private Sales
  • Product Customisation
  • Product Group Finder
  • Product Stock Attributes & Filters
  • Quantity / Bulk Discounts
  • Recently Viewed
  • Recommendations
  • Remarketing Integration
  • SEO Advantage
  • Social Network Integrations
  • Traffic & Sales Tracking
  • Trust Pilot Integration
  • Google Dynamic Remarketing
  • Google Certified Shop support
  • Facebook Dynamic Ads
Design & Display

Reach anyone anywhere in any language:

  • Fully Customisable Interface
  • Fully Translatable Interface
  • Multiple Home Page Banners
  • Rotating Banner Strap Lines
  • Product Page Affirmations
  • Banners Segmentation
  • Customisable CSS Styles
  • Customisable Icons & Images
  • Multiple Display Configurations
  • Country Specific Logos
  • Geolocation
Navigation

Simple consistent navigation:

  • Navigation & Category Structure
  • Super Category & Top Tab Set Up
  • Hover Mega Menus
  • Bottom Navigation Set Up
  • Mobile Navigation Set Up
  • Product Listing Pages
  • List or Gallery View
  • Sort By Options For Listing Pages
  • Default Sitemap Page
Reporting

Simple KPIs at the click of a button:

  • Custom Reports
  • Key Notes
  • Report Builder
  • Sales Overview
  • Section Overviews
  • Storyboards
  • Traffic & Sales Tracking
  • Website Polls
  • DeepAgent™ AI Lost Revenue Analysis
  • Revenue and Transaction Data Visibility
  • IRP App
Products & Merchandising

Sales-enhancing presentation layer:

  • List All Product Options
  • Multiple Stock Option Messages
  • Multiple Stock Option Icons
  • Zoom Technology
  • Enlarge Image
  • Product Image Tagging
  • Image Thumbnails
  • 360 Degree Visuals
  • Unlimited Product Photos
  • Size Charts
  • Also Bought Display
  • Auto Generated Related Products
  • Full & Short Descriptions
  • Additional Language Descriptions
  • Product Stock Attributes / Filters
  • Product Kits / Packages
  • Product Customisations
  • Image Processing Program
  • Wish List Function
Shipping Rules

Advanced & integrated shipping for seamless international reach:

  • World Class Shipping Capabilities
  • Shipping Rules Configuration
  • Shipping Methods
  • Shipping Zones
  • Fixed Shipping Rates
  • Weight Based Pricing Tables
  • Shipping Based On Order Total
  • Parcel Types
  • Royal Mail Integration
  • Parcelforce Integration
  • Label Printing
CRM

Integrated CRM to maximise the customer knowledge base:

  • Contact Us Q&A
  • Mailing List
  • Catalogue Profiles
  • Email Segmentation
  • Questions & Answers
  • Reviews
  • Website Help Section
  • Live Support Chat
Payment Processing

Fully integrated into the key global payment channels:

  • Global Payments (Realex), Worldpay & PayPal
  • Alternative Payment Methods (APMs)
  • 3D Secure (Optional)
  • AVS Verification
  • Display Prices In Currency
  • Charge Orders In Currency
  • Finance Provider Integration
  • Guest Checkout
  • Advanced Tax Calculations
  • V12 Finance
Order Processing & Fulfilment

Simple one-stop order processing:

  • Order Management & Processing
  • Batch Order Processing
  • Automated Order Emails
  • Part Ship Orders
  • Invoice & Dispatch Sheets
  • Guided Order Processing
  • Built In Label Printing
  • Courier Label Integrations
  • Include Tracking Numbers
  • Back In Stock Notifications
  • Fraud Scoring System
  • Telesales
  • Offline Orders (e.g. Bank Transfer)
  • Overwrite Order (e.g. Refund)
  • Click & Collect
  • Deliver To Store
IRP Site Administration

Secure and auditable systems admin:

  • Set Up Users & User Groups
  • Access & Permissions Set Up
  • Automated Common Tasks
  • File & Image Management
  • Static IP Based Admin Access
  • Bulk Data Import & Export
  • Error Logging
  • Two Factor Authentication
  • Instant Messaging
B2B

Feature-rich platform facilitating B2B trade relationships:

  • Custom Trade Price Lists (per currency & country)
  • Custom Trade Invoice Templates
  • Drop Shipping Support
  • Quantity Discount Support
  • Credit Limits for Trade Customers
  • Product Export Support
  • Fully Translatable Interface
  • Fully Customisable Distinct Layout & Design
  • Trade Customer Email Profiles
  • Trade Customer Catalogue Profiles
  • Trade Customer Vouchers
  • Customer Account Creation & Validation
  • Product Visibility Limitation
  • Trade-Specific Telesales
EPOS

Fully-featured integrated till:

  • Set Up Users
  • Manage Sales
  • Manage Click & Collect Orders
  • Sales Lookup
  • Park Sales
  • Issue Discounts
  • Issue Refunds
  • Issue Vouchers
  • Receipts
  • Reports
Insights

Visualise, Predict & Intervene:

  • DeepAgent™ Artificial Intelligence & Machine Learning
  • Deep Sales & Lost Revenue Analysis
  • Real Time Insights
  • Prediction and Intervention
  • Benchmarking & Performance Rating
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