IRP V9.7 & the Journey to Version 10
The IRP Team is pleased to announce the release of IRP 9.7 - a step forward in our journey to IRP V10. Continuing our strategy to Simplify & Automate eCommerce to deliver Intelligence and Profit focused innovation. Drag and Drop and UX will take priority in V9.7 and upcoming releases.
These releases are steps on the road to IRP V10 in November. V10 will represent a baseline for intelligent eCommerce systems and will be the culmination of years of coordinated research and development on the platform.
Internally, we call this transformation the “Road to IRP V10” - with the V10 launch planned for November…. but back to the present - what’s in V9.7?
The IRP V9.7 release continues to put user experience at the center of storefront creation. IRP is investing in UX so that merchants can build and update their websites with simple drag-and-drop interactions.
The ease of UX creation in the IRP platform will make teams more efficient at creating cleaner, visually consistent websites. It means no more HTML editing. Homepages is the start of Drag and Drop - and what sets IRP homepages apart is that all storefronts exist within one platform. This means international store fonts in seconds. Localised content and experience by market drives international trade without complexity.
V9.7 also features an upgrade to DeepAgent AI, a 24 hour eCommerce Assistant, updates to Email Manager Segmentation, along with hundreds of feature enhancements and fixes across the platform.
Drag & Drop to Become the Way to Create
Homepage Editor - Taking Control of UX
Empower your teams to take control of their website homepages with our drag-and-drop editor. Homepages uses the same BeeFree editor you are familiar with from Email Manager. Build fully responsive or automate international homepages for mobile, desktop and trade - no code required.
Marketing Cloud Enhancements
Marketing Cloud continues to generate over 60% of sales for our merchants. In V9.7, we’ve strengthened key modules: Email Manager has Email Segmentation - AND/OR Grouping. We are expanding email segmentation to allow for AND/OR criteria grouping. This will allow for more flexible rule criteria to be created and allow for greater segment user targeting of email content.
Email Segmentation now has AND/OR Grouping
Microsoft Part Funds Deep Agent AI
We are delighted that Microsoft has agreed to part-fund DeepAgent development. This is a powerful validation of the DeepAgent technology with Microsoft and Viatel producing a case study on this technology in March.
V9.7 contains IRP DeepAgent AI V1.1. DeepAgent is designed to transform rich merchant data into actionable intelligence at scale. The Microsoft partnership not only accelerates innovation but reinforces confidence in the strength, structure, and commercial value of IRP data.
DeepAgent represents the practical application of AI within IRP. The Core Metrics Dataset laid the foundations for machine learning. Now Merchants can query DeepAgent directly in Trader and in the IRP Insights App.
Application for access to DeepAgent can be submitted directly to your MSM.
DeepAgent is a 24 Hour eCommerce Trading Assistant
Generating/Printing and Invoice from My Account
Shoppers can now generate and print and invoice directly within their My Account section of IRP Shopper. This functionality mimics the functionality within Manage Orders in Admin. This will help reduce customer support time for Merchants especially on B2B.
Split Tests Tidy Up
Conversion is the key to profit. IRP has a world class Split Test system in Trader - which has now been linked up from the Top navigation to offer simple access. Split Tests has been reworked to make using and reporting of information clear and obvious. Split Tests can be set up by country - making to offer a powerful A/B testing suite one click away. It is found in Trader and free for anyone with a Trader Level 1 licence.
CSS Management Consolidation
Storefront CSS is now consolidated in one location within Admin making it easier for users to access and update their styling across Mobile, Desktop and Trade sites. A new CSS editor has been added so that all the CSS is validated and highlighted in colour coding. CSS UX work becomes simple and prepares the way for full IRP Themes.
SQL Editor & Reports Tidy Up
Reporting is powerful in the IRP - with all reports accessible with one click to view or download. The Reporting section has been worked on to make it more simple to use. This includes the Reports, the SQL Editor and the Financial Reports. All the reporting data a merchant needs is only one click away.
Widespread Improvements & Bug Fixes across IRP
Our R&D team continues to enhance speed, efficiency, and usability right across the platform. There are hundreds of fixes that span all areas of the systems. From Shopper, Trader, and Marketing Cloud every improvement and fix aligns with the IRP Road Map, shaped by Merchant feedback on “the Road to IRP V10”.
Conclusion - V9.8 and Beyond
The next milestone on the Road to V10 is V9.8. This phase of enhancements introduces intuitive, system-wide drag-and-drop functionality - spanning customer content pages, banners, and flexible theme management - creating a more seamless and efficient user experience across the entire platform.
These front-end improvements in V9.8 will sit alongside DeepAgent Intelligence work to offer automation in large areas of the IRP system - embedding AI-driven intelligence and automation directly into everyday workflows, trading and across the entire IRP ecosystem.
Together, these steps towards IRP V10 will define V10 not as an upgrade, but as a smarter, faster, and more intuitive baseline for eCommerce platforms. IRP outperforms other systems on growth and profit.
The Future of eCommerce is Trading in Realtime
IRP Road Map & Feedback
IRP reviews all Merchant and Agency Feedback. The formal way to provide Feedback to IRP is via the “Feedback Tab” in your IRP Admin or via the IRP Roadmap Feature Suggestion in IRP World.
