Prepare to Understand your eCommerce Business
IRP V9.6 delivers a breakthrough in data not available in any eCommerce platform. After a decade of R&D IRP delivers realtime visibility of Unit Net Profit.
Unit Net Profit (UNP) gives Owners realtime numbers for EXACTLY how much profit they are making (or losing) overall AND on every single item they sell. UNP accounts for all sales and costs.
Try to find Unit Net Profit — or even Net Profit — in your current platform. It is MISSING. This reporting gap is the reason why so many retailers fly blind. Unit Net Profit is where this research journey ends and our new IRP research journey begins.
Realtime Net Profit Visibility is Solved on IRP 💡
Unit Net Profit Comes at Exactly the Right Time
eCommerce has changed — the whole industry has switched from thinking about sales to thinking about profit. Net Profit visibility acts as the new North Star and core metric for eCommerce trading decisions.
Too many Merchants go out of business because they lack the information and tools to be able to control costs. The combination of knowing Sales AND knowing Net Profit (REALTIME) can separate the winners from the losers on the eCommerce trading floor.
Guesswork and uncertainty are replaced by clarity and precision. Realtime Unit Net Profit completes the dataset — decisions based on intuition become decisions based on data — and this lays a foundation for a new type of eCommerce.
When you UNDERSTAND your UNIT Profitability
You UNDERSTAND your eCommerce business 💡
After Unit Net Profit Comes the Rise of Automated Trading
As the era of eCommerce guesswork makes way for a future defined by data — new thinking takes hold. In the same way “Automated Trading” took over stock market buying and selling - Automated Trading will make inroads to eCommerce.
So we are pleased to announce that Version 9.6 also contains our first release of IRP’s AI — DeepAgent. DeepAgent is our new "Trading Assistant" that will permeate the IRP Platform. It begins with data, it drives efficiency and it ends with Automated Trading — DeepAgent will improve the entire IRP product.
IRP holds a trove of accurate first party data and technology — and by integrating DeepAgent AI 💡 the power of this data is set to grow exponentially. Through strategic relationships with Microsoft and ChatGPT, our AI is set to turn merchant data into actionable intelligence at scale. DeepAgent will reduce stock holding costs, minimize markdowns, optimise inventory turnover, automate purchasing decisions, increase profits and much more.
IRP DeepAgent AI is Launched and Learning 💡
Other Features in the V9.6 Release
Unit Net Profit is the defining breakthrough of V9.6, with DeepAgent AI presenting a forward-looking vision for eCommerce — one that begins with data and ends in intelligent, automated trading.
Version 9.6 contains are hundreds of other practical fixes and improvements. Marketing Cloud has improvements to Feed Manager, Email Manager and Orders Tracking to make the experience more simple and intuitive. The IRP App has been upgraded, the Daily Trading email displays Net Profit and Trader is further enhanced.
We are also introducing no-HTML Homepage Editing enabling your teams to take control of content as IRP focuses on UX and on making all daily tasks more simple.
Conclusion
Unit Net Profit marks a breakthrough in eCommerce data, paving the way for AI-driven innovation and a future defined by Retail Intelligence and Automated Trading.
For Merchants the key question is no longer “What are my sales?” but rather “What is my profit?”. “Where did I make money?” “Where did I lose money”. “What should I buy more of?” “What am I overstocked in?” And in the end “What eCommerce actions do I take to make more profit?” — and finally "Automate my trading to make profit".
IRP will answer these questions, and many more, eliminating the guesswork that currently permeates eCommerce decision making — replacing it with decisions based on profit.
Think PROFIT, Think UNP
IRP V9.6 will release Version 9.6 to Merchants in October - release notes and training coming soon
