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An Ecommerce Team Built Entirely Around Making Money

While ecommerce done correctly is highly technical - it is 100% a sales environment
Author
21 July 2022 - 3 min read

This article explains how the right team structure focuses entirely on Merchant Owner Profit.

To maximise merchant profit all partners share a common objective. Profits are delivered by reaching the Annual Sales Target at the Agreed CPA%.

While ecommerce is highly technical - it is 100% a sales environment. 

IRP provides the merchant trading team with:

  • A performance-based IRP Ecosystem
  • A measured IRP Service Market
  • Real time Trading technology

The roles and responsibilities of a Merchant Trading Team
 

A shared objective - making the Merchant Owner money

An IRP Trading Team consists of an Ecommerce Manager, Account Manager and IRP Customer Success Manager. Each has a distinct role but a shared objective - to make the Merchant Owner money:

Ecommerce Manager (EM)

  • Operational responsibility for the online profit and loss within the merchant business

Account Manager (AM)

  • Continuous guidance on tactics, trading and execution.  All based on data and direct experience that delivers repeatable, proven revenues 

Customer Success Manager (CSM)

  • Strategic, impartial long-term guidance based on data and experience to maximise merchant profit
IRP Merchant Trading Team

Ecommerce Manager

The Ecommerce Management Service objective is the absolute maximisation of merchant sales and profit.

The Ecommerce Manager is an execution role. 

Ecommerce Manager (EM) objectives are:

  • Merchants reach their Annual Sales Target at the agreed Target CPA%
  • Make the merchant as much money as possible
  • Execution to increase traffic, AOV, CLV and conversion

Ecommerce Management Service...

Account Manager

The Account Management Service objective is ALSO the absolute maximisation of merchant sales and profit.

The Account Manager is a tactical role. 

Account Manager (AM) objectives are:

  • Merchants reach their Annual Sales Target at the agreed Target CPA%
  • Make the merchant as much money as possible
  • Tactics proven to increase traffic, AOV, CLV and conversion

Account Management Service...

Customer Success Manager

The CSM Management Service objective is ALSO the absolute maximisation of merchant sales and profit.

The Customer Success Manager is a strategic role.

The Customer Success Manager (CSM) objectives are:

  • Merchants reach their Annual Sales Target at the agreed Target CPA%
  • Make the merchant as much money as possible
  • Strategies that increase traffic, AOV, CLV and conversion 

Customer Success Management Service...

Service Provider Choice

The IRP Service Market is a competitive marketplace providing service choice with accompanying performance history

This consistent data approach ensures services such as PPC/Facebook/Affiliates/Email etc can be selected based on historical returns.

IRP is an impartial service market provider that enables merchants to:

  • Track their services and team performance
  • Benchmark their services and team performance
  • Actively trade services within the marketplace

How the IRP Service Market Delivers Results...

Aligning An Ecommerce Trading Team to Merchant Owner Profits

The performance-based service model provides a structural opportunity for Merchant Owner Profit.

Working with hundreds of teams and Billions of pounds of transactions has informed the core IRP service model - Connecting People Data and Profit.

Sales people and techies are very different types of people.   Therein lies a problem. While ecommerce is highly technical - it is 100% a sales environment. 

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