Prepare to Understand your eCommerce Business
Do Merchants not already understand their eCommerce business? In an industry where 80% of eCommerce Merchants do NOT make a profit - clearly NOT. The reason for ALL this misunderstanding lies in ONE simple MISSING piece of data.
Unit Net Profit forces eCommerce to Confront itself 💡
Go and try to find the actual profit made on any product sold and the problem reveals itself. Unit Net Profit (UNP) is the final piece of missing data. Not knowing the actual money made on every individual product allows eCommerce irrationality and lack of accountability to continue.
When you know the profit made on every single Unit sold - only then do you know the unit economics. After a decade of RnD - IRP has solved this Unit Net Profit problem in V9.6. This knowledge of Realtime Unit Net Profit fundamentally changes eCommerce. UNP is NEW & only available on IRP.
Prepare to Rethink eCommerce - Prepare to Know Profit 💡
The Future of eCommerce is Built on Knowing Unit Net Profit
Sales only ever started a process - Unit Net Profit completes the understanding. Costs determine Profit. Now that profit is fully visible - Merchants will focus on it.
- Net Profit is the True Success Metric - by item, brand, category, country, channel & any infinitely segmentable combination. Like all serious markets - trading is guided by profit, not Sales. Sales just starts the profit process.
- UNP brings Accountability for Teams - finally Agencies, Service Providers & eCommerce Teams - can all be linked to Net Profit. True eCommerce Accountability starts NOW. Teams can adapt buying, pricing, traffic spend, and marketing in real time to protect and grow profit.
- UNP Brings Owner Enlightenment - Owners finally get clear answers on their business. UNP Exposes the true P&L of the eCommerce business and products in real time.
There is Pre UNP & Post UNP eCommerce Dataset 💡
Conclusion
Owners just want to know their profit and which products are making it. Owners want clear answers and not a diet of decoy metrics like MER, SEO & ROAS etc.
UNP marks a fundamental shift where eCommerce reporting will never be the same again. There is a pre and post UNP eCommerce Dataset. eCommerce success now simply means making money.
UNP ends a decade-long research project in IRP where we completed the eCommerce dataset. IRP now starts another research journey into Automated Trading with Unit Net Profit as the strategic breakthrough in eCommerce Data.
IRP Version 9.6 Release Notes.
