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Checkout Pages - 7 results in Strategy Centre

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Getting the Most Out of SEO on the IRP
Marketing & Acquisition
SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines.
Published: 06 Jan 2020
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Next Generation Image Formats – Yes or No?
IRP Research
There are several possible approaches you can take to Google's recommendation that you use Next Generation Image Formats. Here is our summary of the options available to you.
Published: 14 Oct 2019
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Black Friday Ultimate Guide
Marketing & Acquisition
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.
Published: 05 Aug 2019
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Guidelines for Great Customer Service
Conversion & Retention
Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.
Published: 12 Apr 2017
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How to Create a Successful Product Launch
Marketing & Acquisition
The very first steps of the product launch are vital, right from the product data, name and description.
Published: 23 Nov 2016
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9 Easy Steps to Americanise Your Website
Build, Manage & Grow
By using the the nine simple localisation and language techniques described in this article you will find it very easy to quickly adapt your IRP website to your American customer base.
Published: 30 Aug 2016
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The Importance Of Your ‘About Us’ Page
Conversion & Retention
As far as closing a sale is concerned, your ‘About Us’ page might be one of the most important pages on your website. Follow our tips to make your ‘About Us’ page the best it can be.
Published: 15 Jun 2015
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