Search Results "Default Help Topic ID"

	Solving Ecommerce with a Service Marketplace IRP White Papers Whitepaper demonstrating how a Service Marketplace helps Merchants pick the winning team Published: 15 Feb 2023	View
	Cost of Revenue – Ecommerce's Dark Secret IRP Ecommerce Financial Secrets Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters? Published: 13 Aug 2022	View
	GDPR-Compliant IRP Tracking - Update for IRP Agencies, Merchants and Service Providers IRP Research With increasing GDPR enforcement, it is critical to follow the IRP Tracking and Attribution Standard. Published: 02 Jul 2021	View
	Black Friday traffic surge handled seamlessly by IRP Commerce Cloud IRP Research William Bailie, CTO of IRP Commerce, talks about how the investment in secure, cloud-based infrastructure enables IRP to handle the surge in customer demand seamlessly. Published: 09 Dec 2020	View
	Ecommerce Businesses Must Adapt To Brexit Rule Changes IRP Research Find out how IRP is working to enable a seamless Brexit transition for it's customers Published: 04 Dec 2020	View
	Making the Most of Klarna on Your IRP Platform Conversion & Retention When you add any new feature or product to your IRP, you should be informing your customers as soon as possible. Otherwise, how are they going to know it's there? Published: 18 Feb 2020	View
	Getting the Most Out of SEO on the IRP Marketing & Acquisition SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines. Published: 06 Jan 2020	View
	Ecommerce Basics For Entering Hong Kong Conversion & Retention It takes a lot of research and planning to succeed in entering a new market but with these basics and close collaboration with your IRP Account Manager, you should be able to get off to the right start. Published: 02 Sep 2019	View
	Black Friday Ultimate Guide Marketing & Acquisition Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period. Published: 05 Aug 2019	View
	Optimising Email Deliverability Using the IRP and SendGrid Conversion & Retention This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue. Published: 18 Feb 2019	View
	Attribution and Alignment in Ecommerce Teams Inspiration & Opinion In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology. Published: 20 Nov 2018	View
	Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season Marketing & Acquisition We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season. Published: 30 Oct 2018	View
	IRP Commerce Trade Mission to China IRP Research In October 2017, we undertook a ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip. Published: 20 Dec 2017	View
	Guidelines for Great Customer Service Conversion & Retention Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service. Published: 12 Apr 2017	View
	Offering Local Payment Methods on the IRP IRP Research The IRP offers users the ability to avail of many Local Payment Methods (LPMs) in international territories via its integration with Worldpay. Published: 14 Mar 2017	View
	A Guide to Using the IRP PPC Advanced Keyword Bank and Advert Manager with Finch IRP Research This article provides an outline of the areas that should be optimised when working with a client on the PPC Advanced Keyword Bank and Advert Manager. Published: 14 Feb 2017	View
	How to Import Google Campaigns into Bing Marketing & Acquisition Bing Ads is slowly eating away at Google's search engine market share and so IRP customers should advertise on the Bing network. Published: 25 Jul 2016	View
	Is Google An Effective Sales Channel? Inspiration & Opinion Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered. Published: 23 Jun 2016	View
	The Importance Of Your ‘About Us’ Page Conversion & Retention As far as closing a sale is concerned, your ‘About Us’ page might be one of the most important pages on your website. Follow our tips to make your ‘About Us’ page the best it can be. Published: 15 Jun 2015	View
	Promote Your Brand Using Video Marketing & Acquisition Videos are great at bringing your products to life and can result in higher customer satisfaction and higher retail sales conversion. Published: 27 May 2015	View
	Organic Search — Using Rich Snippets Marketing & Acquisition Many of Google’s results pages now contain rich snippets, but few website owners know how they can make use of these rich snippets for their own websites. Published: 17 Nov 2014	View
	Paid Offline Advertising — Making the Most of PR Marketing & Acquisition Engaging in an effective PR campaign can help increase your profile and drive sales in an increasingly tough marketplace. Published: 11 Nov 2014	View
	Organic Search Marketing Marketing & Acquisition Organic search traffic is a key free digital channel. Of all digital marketing channels it is the one that is least under your control. Published: 04 Nov 2014	View
	Patch your tyre before riding on Inspiration & Opinion Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain! Published: 13 Oct 2014	View
	Paid Search Marketing Marketing & Acquisition In today’s digital world one of the most common and useful ways to attract traffic to your site is by using Pay Per Click (PPC) advertising. Published: 10 Oct 2014	View

Solving Ecommerce with a Service Marketplace

IRP White Papers

Whitepaper demonstrating how a Service Marketplace helps Merchants pick the winning team

Published: 15 Feb 2023

View

Cost of Revenue – Ecommerce's Dark Secret

IRP Ecommerce Financial Secrets

Ecommerce is going through exceptional growth, but what is lurking beneath the surface of this rise and how can companies navigate these choppy waters?

Published: 13 Aug 2022

View

GDPR-Compliant IRP Tracking - Update for IRP Agencies, Merchants and Service Providers

IRP Research

With increasing GDPR enforcement, it is critical to follow the IRP Tracking and Attribution Standard.

Published: 02 Jul 2021

View

Black Friday traffic surge handled seamlessly by IRP Commerce Cloud

IRP Research

William Bailie, CTO of IRP Commerce, talks about how the investment in secure, cloud-based infrastructure enables IRP to handle the surge in customer demand seamlessly.

Published: 09 Dec 2020

View

Ecommerce Businesses Must Adapt To Brexit Rule Changes

IRP Research

Find out how IRP is working to enable a seamless Brexit transition for it's customers

Published: 04 Dec 2020

View

Making the Most of Klarna on Your IRP Platform

Conversion & Retention

When you add any new feature or product to your IRP, you should be informing your customers as soon as possible. Otherwise, how are they going to know it's there?

Published: 18 Feb 2020

View

Getting the Most Out of SEO on the IRP

Marketing & Acquisition

SEO is a fine art and requires lots of tweaking over time – but laying a strong foundation can help to boost overall site visibility on search engines.

Published: 06 Jan 2020

View

Ecommerce Basics For Entering Hong Kong

Conversion & Retention

It takes a lot of research and planning to succeed in entering a new market but with these basics and close collaboration with your IRP Account Manager, you should be able to get off to the right start.

Published: 02 Sep 2019

View

Black Friday Ultimate Guide

Marketing & Acquisition

Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.

Published: 05 Aug 2019

View

Optimising Email Deliverability Using the IRP and SendGrid

Conversion & Retention

This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.

Published: 18 Feb 2019

View

Attribution and Alignment in Ecommerce Teams

Inspiration & Opinion

In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.

Published: 20 Nov 2018

View

Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season

Marketing & Acquisition

We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.

Published: 30 Oct 2018

View

IRP Commerce Trade Mission to China

IRP Research

In October 2017, we undertook a ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip.

Published: 20 Dec 2017

View

Guidelines for Great Customer Service

Conversion & Retention

Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.

Published: 12 Apr 2017

View

Offering Local Payment Methods on the IRP

IRP Research

The IRP offers users the ability to avail of many Local Payment Methods (LPMs) in international territories via its integration with Worldpay.

Published: 14 Mar 2017

View

A Guide to Using the IRP PPC Advanced Keyword Bank and Advert Manager with Finch

IRP Research

This article provides an outline of the areas that should be optimised when working with a client on the PPC Advanced Keyword Bank and Advert Manager.

Published: 14 Feb 2017

View

How to Import Google Campaigns into Bing

Marketing & Acquisition

Bing Ads is slowly eating away at Google's search engine market share and so IRP customers should advertise on the Bing network.

Published: 25 Jul 2016

View

Is Google An Effective Sales Channel?

Inspiration & Opinion

Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered.

Published: 23 Jun 2016

View

The Importance Of Your ‘About Us’ Page

Conversion & Retention

As far as closing a sale is concerned, your ‘About Us’ page might be one of the most important pages on your website. Follow our tips to make your ‘About Us’ page the best it can be.

Published: 15 Jun 2015

View

Promote Your Brand Using Video

Marketing & Acquisition

Videos are great at bringing your products to life and can result in higher customer satisfaction and higher retail sales conversion.

Published: 27 May 2015

View

Organic Search — Using Rich Snippets

Marketing & Acquisition

Many of Google’s results pages now contain rich snippets, but few website owners know how they can make use of these rich snippets for their own websites.

Published: 17 Nov 2014

View

Paid Offline Advertising — Making the Most of PR

Marketing & Acquisition

Engaging in an effective PR campaign can help increase your profile and drive sales in an increasingly tough marketplace.

Published: 11 Nov 2014

View

Organic Search Marketing

Marketing & Acquisition

Organic search traffic is a key free digital channel. Of all digital marketing channels it is the one that is least under your control.

Published: 04 Nov 2014

View

Patch your tyre before riding on

Inspiration & Opinion

Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!

Published: 13 Oct 2014

View

Paid Search Marketing

Marketing & Acquisition

In today’s digital world one of the most common and useful ways to attract traffic to your site is by using Pay Per Click (PPC) advertising.

Published: 10 Oct 2014

View

Default Help Topic ID - 25 results in Strategy Centre