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Filter Menu Elements Order - 9 results in Strategy Centre

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IRP Marketing Campaigns - Remarketing for Profit
Marketing & Acquisition
Ensure your email marketing is successfully generating revenue on the IRP.
Published: 21 Sep 2021
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IRP Commerce Trade Mission to China
IRP Research
In October 2017, we undertook a ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip.
Published: 20 Dec 2017
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The Evil Domino Effect of Raising Shipping Prices
IRP Research
This article examines the domino effect of small changes in your ecommerce strategy — specifically raising your shipping costs — and how these can impact your overall sales number.
Published: 09 May 2017
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IRP Interventions - Strategies for Revenue Growth
IRP Research
This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.
Published: 17 Apr 2017
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The Impact on Revenue of a Promotions Campaign
IRP Research
Promotions have a positive affect on consumers and increase the probability that they will make a purchase.
Published: 17 Apr 2017
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IRP Ecommerce Calculator
IRP Ecommerce Fundamentals
The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.
Published: 26 Nov 2014
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Patch your tyre before riding on
Inspiration & Opinion
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Published: 13 Oct 2014
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Traffic, Conversion & Retention
Conversion & Retention
Sales will not grow unless you understand, and have a dedicated approach towards, the key areas involved in Traffic Generation, On Site Conversion and Customer Retention.
Published: 24 Oct 2013
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Ecommerce Fundamentals
IRP Ecommerce Fundamentals
Ecommerce is the fastest-growing area of business, supercharged by innovations in technology and changing consumer behaviour.
Published: 24 Oct 2013
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Live Market Data
Today v Yesterday 0.12%
April 2024 v April 2023 9.66%
YTD 2024 v 2023 13.15%
Arts and Crafts 1.00%
Baby & Child 0.15%
Cars and Motorcycling 0.77%
Electrical & Commercial Equipment 0.27%
Fashion Clothing & Accessories 0.34%
Food & Drink 0.25%
Health and Wellbeing 0.03%
Kitchen & Home Appliances 0.76%
Pet Care 0.04%
Sports and Recreation 0.11%
Toys, Games & Collectables 0.23%

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