Search Results "IRP Marketing Cloud"

	Black Friday traffic surge handled seamlessly by IRP Commerce Cloud IRP Research William Bailie, CTO of IRP Commerce, talks about how the investment in secure, cloud-based infrastructure enables IRP to handle the surge in customer demand seamlessly. Published: 09 Dec 2020	View
	Attribution and Alignment in Ecommerce Teams Inspiration & Opinion In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology. Published: 20 Nov 2018	View
	IRP Campaign Checklist Marketing & Acquisition When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible. Published: 29 Nov 2017	View
	The Implications of a Cost of Revenue Accounting Model in Ecommerce Ecommerce Financial Secrets It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead. Published: 05 Oct 2016	View
	Graduating from Email Marketing to Engaging Marketing Marketing & Acquisition Email marketing is a great channel to drive sales but, on its own, it is no longer enough. You need to talk to your audience about things they care about — and do it on the channels they are going to engage with. Published: 07 Jul 2015	View
	IRP Ecommerce Calculator Ecommerce Fundamentals The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation. Published: 26 Nov 2014	View
	Remarketing and Display Advertising Marketing & Acquisition The online digital remarketing channel is a great way to reconnect with customers after they have been on your site. Published: 14 Oct 2014	View
	Paid Search Marketing Marketing & Acquisition In today’s digital world one of the most common and useful ways to attract traffic to your site is by using Pay Per Click (PPC) advertising. Published: 10 Oct 2014	View
	Email Marketing Marketing & Acquisition Email marketing using the IRP is a very simple and effective tool for engaging with your customer. Published: 14 Jan 2014	View
	Multichannel Optimisation Marketing & Acquisition The word 'multichannel', and even bolder terms such as 'omnichannel' and 'total retail' are key statements about where retail is going. Published: 14 Jan 2014	View
	IRP Fundamentals The IRP Platform The IRP seamlessly combines sales channels and digital marketing channels into one central system. It makes life simple for everyone using the IRP and maximises the sales opportunities. Published: 24 Oct 2013	View

Black Friday traffic surge handled seamlessly by IRP Commerce Cloud

IRP Research

William Bailie, CTO of IRP Commerce, talks about how the investment in secure, cloud-based infrastructure enables IRP to handle the surge in customer demand seamlessly.

Published: 09 Dec 2020

View

Attribution and Alignment in Ecommerce Teams

Inspiration & Opinion

In ecommerce, the combination of team alignment and a clear attribution model creates far more shareholder value than any technology.

Published: 20 Nov 2018

View

IRP Campaign Checklist

Marketing & Acquisition

When setting up an IRP campaign it is important to define your objectives and to promote your campaign as effectively as possible.

Published: 29 Nov 2017

View

The Implications of a Cost of Revenue Accounting Model in Ecommerce

Ecommerce Financial Secrets

It is essential that accountants view online marketing costs as a Cost of Revenue and not an overhead.

Published: 05 Oct 2016

View

Graduating from Email Marketing to Engaging Marketing

Marketing & Acquisition

Email marketing is a great channel to drive sales but, on its own, it is no longer enough. You need to talk to your audience about things they care about — and do it on the channels they are going to engage with.

Published: 07 Jul 2015

View

IRP Ecommerce Calculator

Ecommerce Fundamentals

The IRP Ecommerce Calculator helps you to predict your costs and profits by manipulating the key variables in the fundamental IRP ecommerce equation.

Published: 26 Nov 2014

View

Remarketing and Display Advertising

Marketing & Acquisition

The online digital remarketing channel is a great way to reconnect with customers after they have been on your site.

Published: 14 Oct 2014

View

Paid Search Marketing

Marketing & Acquisition

In today’s digital world one of the most common and useful ways to attract traffic to your site is by using Pay Per Click (PPC) advertising.

Published: 10 Oct 2014

View

Email Marketing

Marketing & Acquisition

Email marketing using the IRP is a very simple and effective tool for engaging with your customer.

Published: 14 Jan 2014

View

Multichannel Optimisation

Marketing & Acquisition

The word 'multichannel', and even bolder terms such as 'omnichannel' and 'total retail' are key statements about where retail is going.

Published: 14 Jan 2014

View

IRP Fundamentals

The IRP Platform

The IRP seamlessly combines sales channels and digital marketing channels into one central system. It makes life simple for everyone using the IRP and maximises the sales opportunities.

Published: 24 Oct 2013

View

IRP Marketing Cloud - 11 results in Strategy Centre