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Optimising Email Deliverability Using the IRP and SendGrid
Conversion & Retention
This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.
Published: 18 Feb 2019
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Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season
Marketing & Acquisition
We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.
Published: 30 Oct 2018
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Brexit - Friend or Foe for Ecommerce Companies?
IRP Research
Online retailers are trying to understand what the decision to leave the EU will mean for their economic future. Here we look at the experience of an IRP Systems Integrator, Export Technologies.
Published: 02 Jun 2017
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Jewellery Sales Are Shining Despite Brexit
Inspiration & Opinion
Leading jewellery retailer Argento, which has been using the IRP platform for almost 10 years, has seen a significant spike in online sales to non-EU countries since the Brexit result last June.
Published: 23 May 2017
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Is Google An Effective Sales Channel?
Inspiration & Opinion
Google PPC plays a central role in generating online traffic. To be truly successful, you need to partner with the right provider and pay full attention to detail to ensure all areas are covered.
Published: 23 Jun 2016
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5 Tips for Online Retailers This Summer
Conversion & Retention
Ecommerce activity has been known to decrease by anything up to 30% during the summer months. Follow our tips to make sure your site doesn't suffer from the holiday blues.
Published: 10 Jul 2015
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