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	50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance IRP Ecommerce Fundamentals Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results Published: 13 Oct 2022	View
	GDPR Cookie Consent Updates that Require Immediate Attention IRP Research Important information for IRP Merchants about the rollout of cookie consent mechanisms. Published: 02 Jul 2021	View
	GDPR-Compliant IRP Tracking - Update for IRP Agencies, Merchants and Service Providers IRP Research With increasing GDPR enforcement, it is critical to follow the IRP Tracking and Attribution Standard. Published: 02 Jul 2021	View
	Black Friday Ultimate Guide Marketing & Acquisition Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period. Published: 05 Aug 2019	View
	Optimising Email Deliverability Using the IRP and SendGrid Conversion & Retention This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue. Published: 18 Feb 2019	View
	Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season Marketing & Acquisition We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season. Published: 30 Oct 2018	View
	IRP Commerce Trade Mission to China IRP Research In October 2017, we undertook a ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip. Published: 20 Dec 2017	View
	Updates to USA Tax Regulations for Ecommerce Sales IRP Research This article summarises some recent US bills and sales tax laws that have implications for ecommerce businesses. Published: 17 Aug 2017	View
	IRP Interventions - Strategies for Revenue Growth IRP Research This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017. Published: 17 Apr 2017	View
	The Impact on Revenue of a Promotions Campaign IRP Research Promotions have a positive affect on consumers and increase the probability that they will make a purchase. Published: 17 Apr 2017	View
	Guidelines for Great Customer Service Conversion & Retention Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service. Published: 12 Apr 2017	View
	Successful Sales and Promotions on the IRP Conversion & Retention Planning is crucial when it comes to successful sales using the IRP system. Calendars and planning ahead of time are vital for the success of your digital strategy. Published: 01 Dec 2016	View
	The Revolution in Digital Communications Marketing & Acquisition Digital technology has revolutionised communications and has permitted access to a vast amount of information. Published: 04 Jul 2016	View
	The Social Commerce Revolution Marketing & Acquisition Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels. Published: 01 Sep 2015	View
	Top 3 Tips for Ecommerce Social Media Marketing & Acquisition Social media executed well creates an environment where sales are more likely to take place. Published: 21 Aug 2015	View
	Organic Search — Using Rich Snippets Marketing & Acquisition Many of Google’s results pages now contain rich snippets, but few website owners know how they can make use of these rich snippets for their own websites. Published: 17 Nov 2014	View
	Social Media Marketing Marketing & Acquisition Good social media engagement can make all the difference when it comes to brand loyalty. But you need a strategy. Published: 07 Nov 2014	View

50% PPC Revenue Uplift by Improving Google Shopping Ads Relevance

IRP Ecommerce Fundamentals

Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results

Published: 13 Oct 2022

View

GDPR Cookie Consent Updates that Require Immediate Attention

IRP Research

Important information for IRP Merchants about the rollout of cookie consent mechanisms.

Published: 02 Jul 2021

View

GDPR-Compliant IRP Tracking - Update for IRP Agencies, Merchants and Service Providers

IRP Research

With increasing GDPR enforcement, it is critical to follow the IRP Tracking and Attribution Standard.

Published: 02 Jul 2021

View

Black Friday Ultimate Guide

Marketing & Acquisition

Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximised, you need to implement a comprehensive website and marketing strategy. Here's how to make the most of IRP features for the Black Friday period.

Published: 05 Aug 2019

View

Optimising Email Deliverability Using the IRP and SendGrid

Conversion & Retention

This article describes the 'art' of email deliverability and provides immediately actionable advice to improve overall campaign performance, open rates and revenue.

Published: 18 Feb 2019

View

Christmas Wrapped Up - 15 Top Ecommerce Tips To Help You Succeed This Holiday Season

Marketing & Acquisition

We've scoured the web and pulled together the best tips and practices from industry-leading publications along with our own insights to help you get the most out of this holiday season.

Published: 30 Oct 2018

View

IRP Commerce Trade Mission to China

IRP Research

In October 2017, we undertook a ten-day exploratory trip to China and Hong Kong to better understand the opportunities in the Asian ecommerce market. This article shares our experience and some of the key findings and contacts made from the trip.

Published: 20 Dec 2017

View

Updates to USA Tax Regulations for Ecommerce Sales

IRP Research

This article summarises some recent US bills and sales tax laws that have implications for ecommerce businesses.

Published: 17 Aug 2017

View

IRP Interventions - Strategies for Revenue Growth

IRP Research

This research paper defines a variety of IRP intervention strategies and analyses their revenue impact. This is a metric-based study carried out on IRP commerce client websites over the course of a two-month period in 2017.

Published: 17 Apr 2017

View

The Impact on Revenue of a Promotions Campaign

IRP Research

Promotions have a positive affect on consumers and increase the probability that they will make a purchase.

Published: 17 Apr 2017

View

Guidelines for Great Customer Service

Conversion & Retention

Disney's Guest Service Guidelines provide some inspiration for maintaining excellent customer service.

Published: 12 Apr 2017

View

Successful Sales and Promotions on the IRP

Conversion & Retention

Planning is crucial when it comes to successful sales using the IRP system. Calendars and planning ahead of time are vital for the success of your digital strategy.

Published: 01 Dec 2016

View

The Revolution in Digital Communications

Marketing & Acquisition

Digital technology has revolutionised communications and has permitted access to a vast amount of information.

Published: 04 Jul 2016

View

The Social Commerce Revolution

Marketing & Acquisition

Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels.

Published: 01 Sep 2015

View

Top 3 Tips for Ecommerce Social Media

Marketing & Acquisition

Social media executed well creates an environment where sales are more likely to take place.

Published: 21 Aug 2015

View

Organic Search — Using Rich Snippets

Marketing & Acquisition

Many of Google’s results pages now contain rich snippets, but few website owners know how they can make use of these rich snippets for their own websites.

Published: 17 Nov 2014

View

Social Media Marketing

Marketing & Acquisition

Good social media engagement can make all the difference when it comes to brand loyalty. But you need a strategy.

Published: 07 Nov 2014

View

Newsletter Sign Up - 17 results in Strategy Centre