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PPC Ad Rank - 4 results in Strategy Centre

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IRP Ecommerce Fundamentals
Google Shopping Feeds structured for optimal performance using Merchant Center Rules deliver proven results
Published: 13 Oct 2022
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IRP Research
With increasing GDPR enforcement, it is critical to follow the IRP Tracking and Attribution Standard.
Published: 02 Jul 2021
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IRP Ecommerce Financial Secrets
Fundamentally, online marketing and web fees should be assessed as a Cost of Revenue and not an Overhead. This is an important thing for company accountants and business owners to understand.
Published: 09 Mar 2016
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Inspiration & Opinion
Having an ecommerce site with with a poor conversion rate is like having a bike with a slow puncture. Make sure you take a few minutes to patch your tyre before continuing on up the mountain!
Published: 13 Oct 2014
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Live Market Data
Today v Yesterday 0.05%
May 2025 v May 2024 16.93%
YTD 2025 v 2024 16.14%
Arts and Crafts 0.16%
Baby & Child 0.23%
Cars and Motorcycling 0.12%
Electrical & Commercial Equipment 0.21%
Fashion Clothing & Accessories 0.05%
Food & Drink 1.15%
Health and Wellbeing 0.09%
Kitchen & Home Appliances 0.07%
Pet Care 0.02%
Sports and Recreation 0.05%
Toys, Games & Collectables 0.29%

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